- Title: VM-1437A
- Summary: THE ART & SCIENCE OF MODERN PERMANANT WAVING: EVERYTHING YOU EVER WANTED TO KNOW ABOUT THE MID-1960s PERMANENT WAVE AND THE REALISTIC COSMETICS COMPANY. 1960s FASHION AND BEAUTY. PERM. INSTRUCTIONAL
- Description:00:01:18 - CU SCULPTOR CREATING A BUST OF A WOMAN FROM CLAY. DETAILING HAIR. 00:01:35 - MODEL AND CLAY SCULPTURE SIDE-BY-SIDE. 00:01:36 - SCULPTOR'S TOOLS SIDE-BY-SIDE WITH HAIRDRESSER'S TOOLS OF THE TRADE. 00:01:48 - HAIRDRESSER GIVING WOMAN A 1960s HAIRDO. HAIR SALON STYLING HAIR. 00:02:15 - 1960s LAB RESEARCHERS FOR COSMETIC COMPANY RESEARCH PERMANENT HAIR WAVING. LIQUIDS BUBBLING IN BEAKERS. SCIENTIST LOOKING INTO MICROSCOPE. LABORATORY TESTING 00:02:48 - MALE HAIRDRESSER CUTTING WOMAN'S HAIR 00:02:54 - CU SIGN FOR "THE REALISTIC COMPANY" #3274 00:02:58 - REALISTIC COMPANY'S PLANT AND LAB BUILDINGS, CINCINNATTI 00:03:16 - QUALITY CONTROL, SAMPLES TAKEN AND ANALYZED BY CHEMIST 00:03:38 - CHEMIST TAKES A SAMPLE FROM A HUGE VAT OF CHEMICALS 00:03:43 - 1960s BEAUTY PRODUCTS ON COSMETIC COMPANY AUTOMATED ASSEMBLY LINE. MACHINE STAMPS BOTTLE LABELS. BEAUTY BARS OF SOAP ARE ALSO STAMPED. 00:04:03 - CU 1960s BOXES OF "SO NATURAL!" DO-IT-YOURSELF PERMANENT WAVE BY REALISTIC COMING OFF AUTOMATED ASSEMBLY LINE. 00:04:09 - HS CITY STREET WOMANS FACES CIRCLED SUPERIMPOSED OVER "TAKE ANY THREE WOMEN OUT OF A CROWD AND YOU'RE LIKELY TO HAVE THREE DIFFERENT HAIR PROBLEMS" 00:04:15 - WOMEN IN HAIR SALON WAITING AREA, WOMAN FLIPS THROUGH PAGES OF A MAGAZINE. RECEPTIONIST CALLS PATRON IN. 00:04:36 - FEMALE PATRONS, WOMEN AT A 1960s BEAUTY SALON GETTING THEIR HAIR DONE. HAIR DRESSERS WORK ON CUSTOMERS. 00:04:53 - ZOOM IN ON WOMAN WHOSE HAIR HAS BODY AND NEEDS CONTROL 00:04:58 - ANIMATED HAIR FOLLICLE "ACTS SEXY" HAND ON HIP. PHALLIC 00:05:02 - CU WOMAN WHOSE HAIR NEEDS BODY AND IS SOFT 00:05:05 - ANIMATED HAIR FOLLICLE, TIRED, SITS ON A CHAIR 00:05:09 - WOMAN WITH COLORED TREATED HAIR AT THE HAIR DRESSERS 00:05:19 - ANIMATED HAIR FOLLICLE WITH A BROKEN ARM AND A CRUTCH NEEDS PEP AND CONDITIONING 00:05:22 - HAIR DRESSER SHAPES CUSTOMERS HAIR, HAIR CUT, STYLED. HAIR DRESSER PLACES A TOWEL OVER CUSTOMER'S HEAD, TOWEL DRYING HAIR, THEN APPLIES WAVING LOTION TO HER HAIR 00:06:10 - ANIMATED HAIR FOLLICLE SHOWING HOW WAVING LOTION PRE SWELLS THE HAIR FOLLICLE 00:06:21 - CU HAIR DRESSER APPLYING WAVING LOTION ON WOMAN'S HAIR 00:06:42 - CU 1960s PERMANENT WAVING RODS OF VARIOUS SIZES 00:06:57 - STRING REPRESENTS FINE HAIR. ROPE REPRESENTS COURSE HAIR STRING IN A SMALL CIRCLE, ROPE IN A LARGER CIRCLE 00:07:14 - LARGE ROUND PERMANENT WAVING RODS ON TABLE 00:07:27 - CU OVAL WAVING ROD IN HANDS 00:07:36 - ILLUSTRATION OF A VERY LARGE ROUND ROD SIDE-BY-SIDE WITH SMALL ROUND ROD. REALISTIC'S NATURAL LOOK OVAL RODS COMBINED WITH ROUND RODS 00:08:03 - THREE SIZES OF ROUND RODS ON TABLE #7, 7L AND 8. ALL THREE GIVE WIDTH, DEPTH AND HOLDING QUALITY 00:08:21 - CHART SHOWING MOST IMPORTANT FACTOR; ROD SIZE DETERMINES AMOUNT OF CURL FOR FINE HAIR, MEDIUM, COURSE 00:08:57 - 1960s WOMAN GETS A PERM, PERMANENT WAVE AT THE HAIRDRESSERS 00:09:56 - DRAWING SHOWING THE CORRECT ANGLE THE HAIR SHOULD BE HELD BY THE RODS 00:10:02 - 1960s WOMAN GETTING A PERM 00:10:27 - DRAWING SHOWS PERM ROD ON HAIR IN THE WRONG ANGLE 00:10:42 - WOMAN GETS A PERM AT A HAIR SALON 00:11:21 - DRAWING SHOWS HOW HAIR SHOULD BE HELD IN THE MIDDLE OF THE ROD 00:11:33 - HAIR DRESSER WRAPS PERM RODS AROUND WOMAN'S HAIR. GIVING A PERM 00:12:39 - HAIR DRESSER SWIVELS CHAIR AROUND TO SHOW HEAD COMPLETELY WRAPPED IN PERM RODS. 00:13:06 - HAIR DRESSER PLACES A STRIP OF COTTON AROUND HAIR LINE TO PREVENT PERM LOTION FROM GETTING IN WOMAN'S FACE THEN APPLIES THE WAVING LOTION TO THE HAIR 00:15:18 - HAIR DRESSER BLOTS BETWEEN LAYERS OF CURLS, GETS RID OF EXCESS LOTION 00:15:37 - HAIR DRESSER CHECKS A TEST CURL TO SEE HOW LONG THE PROCESSING WILL BE. 00:15:48 - DRAWING SHOWS A NORMAL STRAIGHT HAIR FOLLICLE WITH INDIVIDUAL PROTEIN KERATIN MOLECULE AND CYSTINE SULFER BONDS. POINTER ON MOLECULES. 00:16:09 - DRAWING OF HAIR UNDER STRESS WOUND AROUND PERM RODS 00:16:47 - HAIR DRESSER UNWINDS ROD FROM HAIR, TEST CURL, HOLDING THE HAIR TO THE ROD WITH THE THUMBS, ROTATE THE ROD IN THE OPPOSITE DIRECTION IT WAS WRAPPED. THEN REPLACES TEST CURL IN THE ROD. 00:17:21 - HAIR DRESSER RINSES LOTION FROM CUSTOMER'S HAIR IN SINK WITH A LIGHT SPRAY THEN TOWEL BLOTS EXCESS MOISTURE FROM THE HAIR 00:17:49 - HAIR DRESSER WRAPS COTTON AROUND WOMAN'S HAIRLINE TO KEEP THE NEUTRALIZER FROM RUNNING ONTO HER FACE, THEN APPLIES NEUTRALIZER 00:19:00 - ANIMATED CLOCK SHOWS PASSAGE OF TIME 5 MINUTES 00:19:04 - HAIR DRESSES RINSES THE PERM NEUTRALIZER FROM WOMAN'S HAIR THEN REMOVES THE RODS 00:19:28 - DRAWING ILLUSTRATES WHAT HAPPENS TO THE HAIR AFTER NEUTRALIZING. NEUTRALIZED AND REBONDED 00:19:46 - HAIR DRESSER STYLES HAIR AFTER A PERM 00:20:23 - WOMAN GETS A PERM HAIR WRAPPED AROUND RODS 00:20:44 - 1960s HAIR SALON, HAIR DRESSER STYLES WOMAN'S HAIR WHILE 2 OTHER HAIR DRESSERS GIVE CUSTOMERS PERMS 00:21:02 - CU HAIR DRESSES GIVING CUSTOMER A PERM WRAPPING HER HAIR AROUND PERM RODS 00:21:38 - SATISFIED CUSTOMER LOOKS AT HER NEW PERM IN HAND HELD MIRROR WHILE HAIR DRESSER COMBS FINISHING TOUCHES PAN BACK TO SHOW 2 OTHER HAIR DRESSERS STYLING WOMEN'S HAIR 00:21:50 - SCIENTIST IN LAB COAT POINTS TO WORDS ON BLACKBOARD, TALKS ABOUT HOW BODY IS ADDED TO HAIR BY PERMANENT WAVING. USES SCIENTIFIC LINGO. SITS AT DESK, SHOWS PHOTOS OF THREE WOMEN WITH DIFFERENT HAIR TYPES. CU REALISTIC HAIR PERMANENT "SO NATURAL" FORMULA. CU REALISTIC TINT PERM FORMULA. CU REALISTIC "SNAP AND BODY" PERM FORMULA 00:24:13 - SCIENTIST IN LAB COAT GETS UP FROM HIS CHAIR, GOES TO THE BLACKBOARD, POINTS TO UNDERLINED WORDS WHILE DESCRIBING THE PERMANENT WAVING PROCESS 00:24:39 - 1960s BEAUTY SALON. HAIR DRESSER WORKING ON CLIENT. ANOTHER HAIR DRESSER COMES OVER TO COMPLIMENT ON HER WORK 1960s FASHIONS. 1960s HAIRDOS 00:25:09 - HAIR DRESSER CLEANS UP AFTER CUSTOMER LEAVES. 00:25:19 - CU BOX OF "SO NATURAL" PERMANENT WAVING FORMULA, FOR HAIR THAT HAS BODY BUT NEEDS CONTROL. 00:25:27 - TWO HAIR DRESSERS IN BEAUTY SALON LOOKING OVER PERM FORMULAS. 00:25:38 - BEAUTY SALON WALL DISPLAY SHOWING ALL THE REALISTIC PERM FORMULAS. WAVE SELECTOR DISPLAY 00:25:45 - RESEARCH SCIENTIST TALKS TO THE CAMERA ABOUT REALISTIC HAIR BEAUTY SELECTOR 00:26:04 - CU VARIOUS TYPES OF PERM FORMULAS, "SPRING ALIVE", "SNAP AND BODY", "SO NATURAL", "SMARTLY SOFT" "TINT PERM", "COLOR MATE" "BUSY BEAUTY" 00:26:28 - MAN IN LAB COAT DISCUSSES 1960s PERMANENT WAVING FOR THE HAIR 00:27:03 - SELECTOR'S SPECIAL PICTURE FRAME, POPS OUT ONE PHOTO AND ADDS ANOTHER TO THE FRAME. 00:27:27 - 1960s WOMAN SITS AT THE KITCHEN TABLE LOOKING OVER PERMANENT WAVING BROCHURES. 00:27:42 - MAN IN LAB COAT HOLDS WAVE SELECTOR IN HIS HAND AND TALKS ABOUT THE SELECTOR PROGRAM. 00:28:14 - MAN EXPLAINS THE "ULTRA TREATMENT WAVES" WHICH INCLUDE BODY TREAT & HOLD WAVE, COLOR CARE TREATMENT HOLDS, & CONTROL TREATMENT HOLDS. 00:28:31 - CU REALISTIC ULTRA TREATMENT PERMANENT SALON WAVES DISPLAY. 00:28:44 - CU THREE BOTTLES OF PERMANENT WAVE SOLUTIONS 00:29:05 - CU TALKING HEAD TALKS ABOUT "ULTRALIZING" 00:29:35 - MAN HOLDS UP PIECE OF WIRE & PLASTIC TUBING 00:29:41 - CU WINDS PLASTIC TUBE AROUND FINGER TO SHOW HOW HAIR SLOW UNCURLS 00:29:58 - CU STICKS THIN WIRE INTO TUBE AND CURLS. HOLDS SPRING COIL SHAPE. 00:30:32 - FOUR DIFFERENT BOXES OF PRODUCTS APPEAR. PRODUCT SHOTS 00:30:46 - THREE WOMEN IN WAITING ROOM OF SALON. WOMAN WITH CIGARETTE. ASSISTANT CALLS WOMAN FOR HER TURN. 00:30:56 - THREE WOMEN GETTING THEIR HAIR DONE AT PROFESSIONAL HAIRDRESSERS. 00:31:08 - HIGH ANGLE SHOT OF PEOPLE CROSSING STREET AT CITY STREET CORNER INTERSECTION. ZOOM DOWN TO GROUP OF WOMEN 00:31:22 - CU SIGN FOR BEAUTY SALON: "TAJ-MA-HAL TEMPLE OF BEAUTY: DEDICATED TO THE WORSHIP OF BEAUTIFUL HAIR". 00:31:26 - MONTAGE OF SIGNS: "ART'S PARK SALON, BY APPOINTMENT"; "EULI'S BEAUTY SALON"; "WALLY'S HAIR FASHION SALON"; "CAROLYN & ART, HAIR STYLISTS"; "FASHION FLAIR HAIR STYLING"; "TOWN & COUNTRY HAIR STYLING SALON" 00:31:41 - WOMEN GETTING HER HAIR DONE, SECOND FEMALE HAIR DRESSER ADMIRES WOMAN'S NEW HAIR-DO. FINISHED UP, REMOVES SMOCK 00:31:58 - CU REALISTIC SALON WAVE DISPLAY. HANDS CHANGE DISPLAY PICTURE 00:32:22 - ANIMATED QUESTION MARKS APPEAR ON BLUE BACKGROUND 00:32:27 - QUALITY CONTROL WORKER SCOOPS LIQUID OUT OF BIG VAT 00:32:31 - BOTTLES OF HAIR PRODUCTS BEING FILLED ON AUTOMATED ASSEMBLY LINE 00:32:47 - SCIENCE LAB WITH BUBBLY LIQUID & GLASS TUBES 00:32:56 - CU OF EMBLEM WHICH IS DISPLAYED IN BEAUTY SALONS THAT USE "REALISTIC" PRESCRIPTION WAVES 00:33:04 - WOMAN IN BEAUTY SALON GETTING FINAL TOUCHES PUT ON THEIR HAIR 00:33:16 - BIZARRE SHOT OF MAN FIXING WOMAN'S HAIR, TO HER LOOKING IN MIRROR, TO SHOT OF LAB TECHNICIAN WORKING AT SCIENCE LAB 00:33:32 - FILM ENDS
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1960
- Rights:On request
- Decade: 1960s
- File Name: VM-1437A