- Title: PA-41
- Summary: FRIGIDAIRE IMPERIAL LINE: PROMOTIONAL FILM FOR FRIGIDAIRE DEALERS SHOWING FEATURES OF THE NEW (1957) IMPERIAL LINE OF REFRIGERATORS ("THE SHEER LOOK").
- Description:01:34:45 - LS ABOVE VIEW LONG LINE-UP OF FRIGIDAIRE APPLIANCES, INCLUDING RANGES WASHER DRYERS, AND REFRIGERATOR / FREEZERS, IN SHOWROOM SETTING. FEMALE MODEL IN F/G SITING ON FLOOR, POSING. MS PAN FOUR NEW REFRIGERATORS, THREE RANGES (IMPERIAL MODELS) CALLED THE "SHEER LOOK" (BY VOICE OVER) 01:35:56 - MS IMPERIAL RANGE ON DISPLAY IN MODERN KITCHEN, ZOOM AWAY SHOWING BUILT IN DRYER SINK AND COUNTER TOP UNDER KITCHEN WINDOW, WITH REFRIGERATOR ALONGSIDE. appliances. work saving devices. 01:36:36 - VARIOUS ARTISTS DRAWINGS OF MODERN KITCHEN IN EARLY AMERICAN AND MODERN DECORS FEATURING "SHEER LOOK"IMPERIAL APPLIANCES. 01:37:33 - MS YOUNG MODEL SHOWS THE IMPERIAL '39' RANGE. CU SHE POINTS TO FEATURES AS VOICE OVER EXPLAINS THEM. CU MODELS HAND POINTS TO CONTROLS, TURNS KNOBS. TILT DOWN TO FRENCH DOORS ON OVEN WHICH "ROOL TO YOU SHELF" AUTOMATICALLY COMES FORWARD WHEN DOORS ARE OPENED.. 01:39:10 - MS FEMALE MODEL POSES ALONGSIDE IMPERIAL "39" RANGE AS VOICE OVER MAKES HID PITCH. MS AS MODEL WALKS AWAY FROM RANGE, SUPERIMPOSED GHOST-LIKE RANGE PARTS GLIDE BEFORE HER FACE AS VOICE OVER EXPLAINS EACH PARTS' FUNCTION. MODEL REACHES OUT TO GRAB THE TRANSPARENT PART, TO NO AVAIL. MODEL WATCHES PARTS FLOAT BEFORE HER FACE. fantasy, surrealism; stoves 01:40:08 - CUT-AWAY SECTION OF OVEN IS SHOWN WITH MODEL'S HAND POINTING TO SECTIONS AS THEY ARE EXPLAINED BY VOICE OVER USING PHRASES LIKE "MIRACLE FILTER", AS SMOKE APPEARS INSIDE OVEN IS FILTERED BEFORE ENTERING ROOM. 01:40:53 - CONTROL PANEL ON RANGE COMES INTO VIEW AS VOICE OVER DESCRIBES IT AS THE "BRAIN CENTER'. CU CLOCK AND OTHER TURNING DIALS HE CALLS "COOK MASTER". 01:41:57 - CU FEMALE MODEL GRASPING THE AIR AND SHOWING DISAPPOINTMENT ON HER FACE WHICH BECOMES A SMILE AS SHE LOOKS AT AND WALKS TO ANOTHER RANGE MODEL ON FLOOR, VOICE OVER CALLS "THE IMPERIAL "60", THE THINKINGEST RANGE" 01:42:21 - MODEL OPENS DOOR ON THE "WONDER OVEN".PULLING OUT AND REPLACING TRAY ON DIFFERENT SHELF. MODEL CLOSES OVEN DOOR.. POSES WITH RANGE, THEN WALKS OVER TO IMPERIAL AUTOMATIC WASHER AND ELECTRIC CLOTHES DRYER ABOVE VIEW MODEL AND WASHER DRYERS, AS VOICE OVER DESCRIBES FEATURES. 01:43:16 - CU MODEL'S HAND TURNS ON COLD WATER RINSE DIAL AS VOICE OVER DESCRIBES "CUSTOM RINSE". ABOVE VIEW MODEL BENDS DOWN, OPENS BOTTOM DRAW SHOWING THE FILTER 01:43:42 - MS MODEL LEAVES WASHER / DRYERS WALKS OVER TO 2 DR FRIGIDAIRE IMPERIAL "121" FOOD FREEZER, REFRIGERATOR. CU MODEL'S HAND OPENS SEPARATE DOOR TO FOOD FREEZER EXPOSING ICE TRAYS IN RACK. (CIRCA 1950S). MODEL OPENS FOOD COMPARTMENT DOOR AS VOICE OVER EXPLAINS FEATURES. CU LIGHTS INSIDE REFERRED TO AS "SCIENTIFICALLY PLANNED ILLUMINATION". MODEL PULLS OUT ROLLING SHELVES. DRAWS. 01:45:23 - CU BOTTLES OF MILK AND SODA ON ROLL-OUT SHELF. MODEL SHOWS THE INNER-DOOR ICE EJECTOR ON FREEZER DOOR, PROVIDING INSTANT ICE. CU MODEL'S HAND PLACES ICE TRAY IN EJECTOR, PULLS HANDLE, ICE FALLS INTO TRAY BELOW. OTHER FEATURES SEEN ARE EXPLAINED BY VOICE OVER. 01:47:30 - CU VOICE OVER SAYS "EVERY CUSTOMER IS QUEEN" (PROMOTION TARGETS WOMEN), AS HE DESCRIBES FOOD STORAGE DOOR, USING PHRASE "FEATHER TOUCH DOOR" . MS MODEL HOLDING DOORS OPEN ON REFRIGERATOR. CLOSES THEM, POSES. gender roles. 01:48:15 - MODEL WALKS TO ANOTHER REFRIGERATOR, POSES NEXT TO IT. MODEL OPEN DOOR ON THE "IMPERIAL "120". POINTS TO FEATURES AS DESCRIBED BY VOICE OVER. CU INSIDE MODEL "120". 01:49:16 - MODEL WALKS OVER TO, OPENS DOOR ON 'ALL NEW IMPERIAL FOOD FREEZER", CU PAN INTERIOR AS VOICE OVER EXPLAINS FEATURES, MODEL'S HAND POINTS TO THEM. 01:50:47 - MODEL WALKS TO, OPENS DOOR OF IMPERIAL "COLD PANTRY "123" (REFRIGERATOR).MODEL'S HAND SHOWS FEATURES, AS VOICE OVER DESCRIBES THEM INCLUDING PICTURE WINDOW HYDRATOR FULL OF FRUIT AND VEGETABLES, MEAT TENDER, AND SEPARATE FOOD FREEZER AT BOTTOM OF REFRIGERATOR. (VOICE OVER AGAIN TARGETS WOMEN). 01:53:25 - ABOVE VIEW FRIGIDAIRE'S IMPERIAL SERIES FOR 1957. MODEL WALKS AND POSES ALONGSIDE EACH. 01:54:18 - END
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1956
- Rights:On request
- Decade: 1950s
- File Name: PA-41