- Title: VM-1192
- Summary: PEPSI COLA SALES FILM:
- Description:00:00:52 - CU 26 OZ. LARGE BOTTLE PEPSI COLA WITH "NO DEPOSIT, NO RETURN" ON IT, TILT UP TO FACE SHOT JOHN DONLEVY, PEPSI COMPANY, VICE PRESIDENT OF SALES, NEW YORK, NEW JERSEY, METROPOLITAN AREA. CU DONLEVY MAKES PITCH FOR PEPSI "26 OZ. ONE WAY" BOTTLE WHICH WAS INTRODUCED IN 1965. "IN FIRST YEAR THE 26 OZ. BOTTLE REPRESENTED 15 % OF OUR TOTAL BUSINESS". CU CUSTOMER'S HAND LIFTING A 2 PACK OF 26 OZ. PEPSI OFF SHELF. DONLEVY SPEAKS OF THE SUCCESS OF THE NEW BOTTLE. "THE SALES SPEAK FOR THEMSELVES". 00:01:53 - MS JOHN SHACK, GENERAL MANAGER OF PEPSI COLA METROPOLITAN BOTTLING COMPANY, NEW BRUNSWICK, NEW JERSEY, STANDS BEFORE PEPSI TRUCK, TELLS OF ADVANTAGES OF THE PACKAGING OF THE 26 OZ. BOTTLES. MS WORKER WITH HAND TRUCK CLOSING SLIDING DOOR OF TRUCK AFTER LOADING.. 00:02:30 - LARGE 26 OZ PEPSI 4-PACK BOTTLES ON DISPLAY IN SUPERMARKET, "4 FOR 89 CENTS". SHACK EXPLAINS THE ADVANTAGES OF HIS PACKAGING ON SALES AND SPACE SAVINGS. 00:03:32 - CU ZOOM IN PEPSI VENDING MACHINE AS RICHARD CAMPAGONICO OF THE SANTA ROSA FRANCHISE IN SAN FRANCISCO, PLACES 15 CENTS IN MACHINE, PICKS UP BOTTLE AND OPENS IT IN THE BOTTLE OPENER OF MACHINE SAYS, "THE SANTA ROSA AREA HAS BEEN IN "ONE-WAY VENDING FOR MORE THAN THREE YEARS.....". 00:03:57 - TWO YOUNG BOYS AT PEPSI VENDING MACHINE, ONE DRINKING FROM BOTTLE, THE OTHER PLACING COIN IN MACHINE, GETTING BOTTLE AND OPENING IT, AS VOICE OVER CAMMPAGONICO SPEAKS. "WE RENT THE VENDING EQUIPMENT IN SANT ROSA SO WE CAN CONTROL THE PRODUCT THAT ARE VENDED THROUGH THE EQUIPMENT". CU WORKER'S HANDS FILLING THE MACHINE WITH PEPSI BOTTLES. 00:04:50 - CU HAND PLACING THREE NICKLES IN PEPSI VENDING MACHINE SLOT. 00:05:03 - CU WORKER STACKING CARTON OF 10 OZ. PEPSI 8 PACKS ON HAND TRUCK AND ROLLING IT AWAY. 00:05:41 - CU CLEVELAND BOTTLER BOB SNEIDER, TELLS OF COMPETITOR COCA COLA INTRODUCING A 10 OZ. TALL BOTTLE, 8 BOTTLE CARTON ON APRIL 1ST. "AT A WHOLESALE PRICE AT $2.00 A CASE AND RETAIL AT .79 A CARTON. HE TELLS HOW THEY INTRODUCED AN 8 BOTTLE CARTON WITH A STUBBY BOTTLE. THERE IS A 6 CENTS COST ADVANTAGE ALLOWS YOU THE MONEY TO PROMOTE THE BOTTLE. CU SHOT NEW 10 OZ. 8 PACK PEPSI, ALONGSIDE TALL COCA COLA BOTTLES. CU PEPSI NEWSPAPER ADVERTISEMENT. "WE WERE SECOND IN THE MARKET AND WE HAD TO DO SOMETHING EXTRA, ..........". CU BOB SNEIDER QUOTES THE PHENOMENAL INCREASE IN SALES. "THIS CERTAINLY PROVES THE ACCEPTANCE OF OUR PACKAGE BY OUR CONSUMERS. 00:07:43 - CU JACK CHERIN PEPSI'S VICE PRESIDENT IN CHARGE OF SALES QUESTIONS ASSISTANT STORE MANAGER PAUL STOFKO, ASKS HIN, "PAUL, WHAT DO YOU THINK OF OUR ONE WAY 8 PACK?" AND, "WHAT EFFECT HAS IT HAD ON OUR REGULAR PEPSI STORE SALES?" MANAGER GIVES VERY FAVORABLE ANSWERS. STACKS OF PEPSI 8 PACKS IN B/G 00:08:30 - MS JACK CHERIN SPEAKS IN FRONT OF STOP AND SHOP STORE WITH "SUBMARINE SANDWICH AD IN B/G. 00:09:19 - ZOOM IN BIRMINGHAM, ALABAMA BOTTLER JIMMY LEE, SPEAKS. HE SPEAKS OF HIS FLEET OF BRAND NEW TRUCKS. PEPSI TRUCKS, TOWARDS CAMERA. UNIFORMED DRIVER CLOSING SLIDING DOOR OF TRUCK, AS VOICE OVER EXPLAINS WHAT PEPSI PRODUCTS A DRIVER CARRIES, INCLUDING, PEPSI, DIET PEPSI, MOUNTAIN DEW, IN ADDITION, BUFFALO ROCK, GREEN SPOT ORANGE AND DR. PEPPER. 00:09:46 - PACKS OF PEPSI ON CONVEYOR BELT AT ASSEMBLY LINE, AS VOICE OVER VICE PRESIDENT DONLEVY EXPLAINS, "BACK IN MAY OF 1965, WE DECIDED TO GOTO THE NON- RETURNABLE ONE WAY BOTTLE.......". "THIS ALLOWED IT TO RETAIL AT 6 BOTTLES FOR 49 CENTS .....". MORE OF BOTTLES AT BOTTLING PLANT. 00:10:30 - PEPSI REP. JIM BUNTING SPEAKS TO MANAGER OF CHAIN IN FRONT OF SHELVES FULL OF PEPSI PRODUCTS. 00:10:45 - CU FEMALE CASHIER TAKING PEPSI PACKS OUT OF SHOPPING CART AS SHE ADDS UP SALES. 00:11:00 - VOICE OVER JIMMY LEE SPEAKS OF SALES STIMULATION IN BIRMINGHAM MARKET. "WE PUT A LOT OF THOUGHT IN COMPREHENSIVE PROGRAM OF PRICING, PURCHASING. MERCHANDISING AND ADVERTISING". CU HANDS OF JIMMY LEE ON WHEEL OF CAR AS HE TRAVELS THE TERRITORY. MLS PAN BILLBOARD ADVERTISING "PEPSI", POV CAR. PAN A & P SUPERMARKET, POV MOVING CAR AS WELL AS DISPLAYS OUTSIDE GAS STATIONS. 00:12:17 - CU JIMMY LEE DRIVING HIS CONVERTIBLE AS HE SPEAKS. MS JIMMY LEE STANDS BEFORE HUGE PEPSI DISPLAY IN SUPER MARKET AS HE SPEAKS TO CAMERA, TELLS OF THE ENORMOUS SALES INCREASES. 00:13:15 - ROUTE SALESMAN TELLS WHAT THE ONE-WAY (NO RETURN) MEANS TO HIM. ".....IT USED TO TAKE ME FROM 9 AN TO 5:30 FOR THE HELPER TO PUT IN THE RETURNABLE AND TAKE OUT THE EMPTIES .....". MS FORKLIFT PILING UP CARTONS OF PEPSI. 00:15:00 - EXECUTIVE ENTERING NEW PLANT OFFICE BUILDING 00:15:31 - MCU BOTTLER JIMMY LEE SPEAKING TO CAMERA INVITES SALESMEN TO VISIT THE NEW BIRMINGHAM, ALA. PLANT. 00:16:17 - MLS LONG LINE OF PEPSI TRUCKS AS FAR AS EYE CAN SEE, DRIVING BACKS TO CAMERA, ON HILLY COUNTRY ROAD. MS LEE SINGS PRAISES OF THE PEPSI COLA MANAGEMENT. HE SPEAKS OF NEW PEPSI PRODUCT ABOUT TO MAKE ITS DEBUT. HE PLACES A BOTTLE ON TABLE AND SHOUTS OUT "ON THE BALL SOMMERALL". 00:17:45 - MS MEETING OF DELAWARE VALLEY BOTTLERS AND THEIR ADVERTISING AGENCY. TOPIC OF DISCUSSION, "PEPSI'S ONE WAY 16 OZ 4 PACK". BOTTLER SHOWS MAP OF AREA CITIES AROUND DELAWARE VALLEY REGION. TELLS OF SUCCESSFUL 2 FOR 1 PROMOTION, WHICH HE RECOMMENDS TO RUN AGAIN THIS YEAR. 00:18:47 - MS TWO EXECUTIVES STAND BEFORE PEPSI STORE ADVERTISEMENTS AND DISCUSS THEM. CU HUGE STACKS OF PEPSI 4 PACKS AND ACCOMPANYING ADVERTISEMENT IN SUPER MARKET. "SALE! "2 CARTONS FOR 98 CENTS". CU WOMAN PLACING 2 PEPSI PACKS IN HER SHOPPING CART. WORKER RE-STOCKING PEPSI 2 PACKS AS WOMAN CUSTOMER TAKES TWO. 00:20:03 - MS VP DONLEVY SHOWS A 10 FOOT TUBULAR PEPSI BOTTLE WHICH HOLDS 21 CASES OF 160Z PRODUCT OR, MORE THAN 35 CASES OF NON-RETURNABLES, OR MORE THAN 35 CASES OF QUARTS". WOMAN SHOWS HOW THE SHELVES ROTATE. DONLEVY PLACES BAGS OF FARITOS POTATO CHIPS ON THE ACCESSORY STRIP ON THE RACK. MS ZOOM IN ON UPRIGHT REFRIGERATOR-COOLER WITH PACKS OF PEPSI SEEN THROUGH GLASS DOORS. ZOOM IN "COLD". HE (VICE PRESIDENT DONLEVY) GIVES PRICES FOR THE COOLERS. DONLEVY SHOWS SEVERAL OTHER EYE STOPPER DISPLAYS, INCLUDING COLORFUL BALLOON, AND GIVES THE PRICES OF EACH, "IDEAL IN MOM AND POP OUTLETS". CAMERA ZOOMS IN ON PRETTY MODEL'S FACE 00:22:53 - MS DONLEVY SHOWS 1966 CHRISTMAS DISPLAY WITH FREE CAMERA AND MISTLETOE FOR DEALER. 00:24:21 - POV car driving on curvy rural road. 00:25:10 - 1960s Pepsi fountain machine 00:26:36 - Refrigerator case with various soda bottles 00:26:48 - Salesman at desk with soda bottle 00:36:07 - CU VARIOUS SHOTS FINGERS OF CASHIER RINGING UP .49 CENTS OVER AND OVER AGAIN. 00 4703 PEPSI ANIMATED DISPLAY IN STORE SHOWS FEMALE ARCHER SHOOTING ARROW TOWARDS PEPSI SIGN, HITTING IT OVER AND OVER AGAIN. WITH WORDS "BUY PEPSI ONE WAY BOTTLES". 00:48:13 - CHRISTMAS DISPLAY COLORFUL SIGN WITH "PEPSI COLA, FREE MISTLETOE WITH EVERY CARTON". 00:48:40 - VP DONLEVY HOLDING UP MISTLETOE TAS HE SPEAKS, PRETTY BLONG APPROACHES, KISSES HIM ON CHEEK. 00:49:37 - WINDING TWO LANE COUNTRY ROAD GOING THROUGH SCENIC PLUSH WOODS, POV CAR FRONT WINDOW.
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1966
- Rights:On request
- Decade: 1960s
- File Name: VM-1192