- Title: VC-4446
- Summary: Wonderbra U.S. Debut: WONDERBRA U.S. DEBUT B-ROLL PACKAGE
- Description:00:01:00 - Wonderbra Team prepares for U.S. Launch 00:01:02 - Pan down from Pier 94 building to caravan of cars entering including limousines, IBI security trucks, police emergency vehicles 00:01:23 - Important motorcade of cars drive through warehouse building quickly. Newspaper and dust flying. High security. 00:01:42 - Security team of women in sunglasses and secret service men get out of limos and help load boxes of Wonderbras into security truck. 00:02:16 - Motorcade of limos and emergency vehicles past. Limos with sign "The One and Only Wonderbra" 00:02:36 - Director of Merchandising and Fashion for Sara Lee Foundations, Nancy Brennick, discusses the arrival of the Wonderbra in Wonderbra lingerie department. 00:02:55 - Caravan drives through New York street heading to the first U.S. retail stores to carry Wonderbra 00:03:21 - Wonderbra Limo travels through Times Square 00:03:26 - Tilt up to Wonderbra billboard: "Hello New York" 00:03:33 - Crowds pf women cheering outside store with signs: "The USA welcomes Wonderbra". Holding Wonderbra balloons. 00:03:47 - Black secret service man carrying walkie-talkie gets out of limo and checks for secure situation. 00:04:00 - Secret service agent leads security men through crowd of screaming women outside New York store as they carry huge boxes of Wonderbras 00:04:17 - Wonderbra Entourage is escorted through Macy's 00:04:43 - Official welcoming statements and unveiling ceremony. Michael Stemen, President of Macy's Herald Square, speaking 00:04:57 - Paul Mischinski, President of Sara Lee Foundations making speech. 00:05:35 - Paul Mischinski & Nancy Brennick unveil Wonderbra underwear 00:06:23 - Models wearing Anne Klein II fashions with Wonderbras to highlight plunging necklines. 00:07:13 - Nancy Brennick discusses design and engineering of the Wonderbra 00:07:57 - Retail fashion expert Robin Suvoy (Lingerie Administrator of Macy's Herald Square) discusses fashion trends. 00:08:19 - Paul Mischinski talks about Wonderbra 00:09:04 - Men & women on the street discuss the arrival of the Wonderbra 00:09:40 - Wonderbra section of Macy's lingerie department as customers shop 00:10:03 - Sales associate ringing up sale of bras at cash register
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1994
- Rights:On request
- Decade: 1990s
- File Name: VC-4446