- Title: V-8850
- Summary: SCHLITZ BEER COMMERCIALS: SCHLITZ BEER COMMERCIALS. "REAL GUSTO IN A GREAT LIGHT BEER". THE BEER THAT MADE MILWAUKEE FAMOUS, SIMPLY BECAUSE IT TASTES SO GOOD.
- Description:08:49:18 - GENTLEMAN IN TOP HAT & TAILS ENTERS BAR UNCOVERS SMALL "GUSTO GUN", TINY CANNON. BARTENDER HAPPILY GREETS MAN. WIDE EYED LOOK OF SURPRISE, ASTONISHMENT, CONFUSION. PUTS IN TINY CANNONBALL, LIGHTS FUSE, EXPLOSION. GLASS OF BEER FLOATS DOWN INTO HIS HAND. CU DRINKING BEER MUGS TOGETHER. BARTENDER SNEAKS THREE CANNONBALLS AND LIGHTS. HUGE OVERSIZED MUG OF BEER APPEARS ON COUNTER 08:50:21 - BUTLER AT MEN'S CLUB. WALKS UP TO BAR AND ORDERS BEER. ADJUSTS TIE, LOOKS AROUND SUSPICIOUS WALKS THROUGH CLUB WITH BEER ON TRAY. MEN SNEAK LOOK AT BUTLER OVER THEIR NEWSPAPERS. READING WALL ST. JOURNAL. CU BUTLERS FEET WALKING ACROSS CHINESE RUG AND BLACK AND WHITE TILED FLOOR. GOES INTO PRIVATE ROOM. CU POURING BEER INTO GLASS. SERVANT RELAXES AND DRINKS BEER IN LOCKEROOM 08:51:25 - FEMALE OWNER SAYS GOOD-NIGHT TO HER LAST CUSTOMERS OF THE DAY. CLEANS UP, MAN TURNS OUT LIGHTS, COUPLE EAT BY CANDLELIGHT, CU TWO BEER BOTTLES 08:52:26 - MAN WALKS AROUND CORNER AND SEES ANOTHER MAN DRAWING ON WALL. DRAWS TINY STORE FRONT OF PUB "LITTLE PLACE AROUND THE CORNER" MAN LOOKS SURPRISED AS TINY CAR COMES AROUND CORNER AND MEN GO INTO PUB. MAN BENDS DOWN TO LOOK IN WINDOW. CU FILLING BEER MUG FROM TAP, GIANT LOOKS IN WINDOW, COP COMES AROUND CORNER, MAN CARRIES AWAY DRAWING 08:53:31 - SHIP ON ROUGH, STORMY WATERS CAPTAIN IN WHEELHOUSE YELLING TO CREW. CREW ON DECK DURING STORM THUNDER LIGHTNING, SHIP IN PORT, CAP'T ENTERS PUB GREETED BY FRIENDS. HAPPY WAVE HELLO TAKING BEER BOTTLES OUT OF ICE. CU REMOVING BOTTLE CAP FROM BEER BOTTLE. PLAYING DARTS, CU BULLS-EYE, LAUGHING FRIENDS HAVING GOOD TIME. CAPTAIN HOLDS UP FOUR FINGERS EMPTY MUG 08:54:31 - BARTENDER WITH WIPES COUNTER. SOUND BYTE "EVENING GENTLEMEN, THE USUAL?" CU TWO BEER BOTTLES, INTO MUGS. 08:54:52 - TWO COUPLES SIT DOWN AT TABLE IN BAR. "BEER ALL AROUND" SOUND BYTE, BARTENDER PUTS BOTTLES ON SCHLITZ SERVING TRAY. BEER POURED INT GLASS. 08:55:12 - CU HANDLE ON BEER TAP, PULLED DOWN FILLING MUG WITH BEER. BARTENDER GRABS THREE MUGS AT ONCE. 08:55:28 - SCUBA DIVER UNDER WATER, PULLS ON LINE, SIGNAL TO COME UP. HELPED OFF WITH SCUBA GEAR, CU HORN BLOWS MAN ENTERS BAR, SEES HIS FRIEND. BEER BOTTLES IN ICE. CU REMOVE BOTTLECAP. SERVING BEER TO CUSTOMERS MAN LOOKING AT FISH IN AQUARIUM FISH TANK, FRIENDS HAVING GOOD TIME, EATING PRETZELS 08:56:30 - SCIENTIST MAN IN WHITE LAB COAT, APPROACHES WELDING SPARKS FLYING, MOTION THAT HE CAN'T HEAR HIM WRITES ON CLIPBOARD. BLINKING PUB LIGHTS, GUYS GO OUR FOR BEER AFTER WORK. MAN LOOKS AROUND. SEES HIS BUDDY SITTING AT BAR. MOTIONS HIM, OVER HOLDS UP TWO FINGERS. BLACK BARTENDER, FILLING BEER MUGS FROM TAP. WIPES OFF EXCESS FOAM WITH STICK. EATING POPCORN 08:57:33 - MEET ROY BLANCHARD CONSTRUCTION BOSS MEETS BUDDY AT BAR FOR A BEER
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1963
- Rights:On request
- Decade: 1960s
- File Name: V-8850