- Title: PA-40
- Summary: BEHIND THE BRIGHT LIGHTS: SHOWS HOW CHEVROLET'S GIANT ELECTRIC SIGN IN DOWNTOWN CHICAGO WORKS.
- Description:01:00:10 - BLACK SCREEN WITH CHORUS SINGING SONG "WHEN DAY IS DONE". 01:00:28 - ABOVE LS HUGE NEON LIT UP SIGNS, MARQUEES, ALONG BUSINESS AREA OF CITY STREET AT NIGHT. LS LARGE HIGH CHEVROLET SIGN LIT UP AT NIGHT WITH MOVING WORDS ADVERTISING CARS. VOICE OVER EXPLAINS, ADDS "LET'S SEE WHAT MAKES IT (SIGN) TICK". CU SERIES OF MOVING LIGHTS AT NIGHT. 01:00:55 - LS HUGE 23 STORY HIGH STEEL STRUCTURE, TILT UP TO HUGE "CHEVROLET" SIGN AT TOP. CITY SKYSCRAPERS, BUILDINGS IN B/G. CLOSER LOOK OF HUGE "CHEVROLET" SIGN, CONTAINING THOUSANDS OF LIGHT BULBS ZOOM IN ON SEVERAL (DAREDEVIL) WORKERS ON SCAFFOLDS OR JUST CLIMBING ON SIGN, CHANGING BURNT OUT BULBS ON IT, HIGH ABOVE STREET BELOW. 01:01:24 - MLS WORKER SEATED ON BOS'N CHAIR (TYPE SAILORS USE TO REPAIR RIGGING ON BOAT). HANGING FROM ROPES, MANIPULATES HIMSELF AROUND THE SIGN. LOOKS DOWN AT CAMERA AS HE LIGHTS UP CIGARETTE. LS VARIOUS ANGLE SHOTS WORKERS WORKING ON SIGN, ARE DWARFED BY ITS SIZE. daredevils 01:02:00 - LS WORKER INCHES ALONG GIRDER AS THE LIGHTS MOVE ALONG FORMING WORDS. (MOTORGRAPH) VOICE OVER EXPLAINS. MCU WORKER WITH BOX OF BULBS STRAPPED TO BACK INCHES ALONG. POV BELOW LOOKING UP. 01:02:19 - LS TWO WORKERS CHANGING BULBS ON HUGE HANDLES OF CLOCK ON SIGN, SHOWING 3:30 PM. MS SAME. ABOVE VIEW MAN ON BOS'UN CHAIR SWINGS FROM ONE SIDE TO ANOTHER 01:02:48 - OUTSIDE ELEVATOR RISES ALONG HUGE SIGN. VIEW OF CITY STREET BELOW, (TALL BUILDINGS, PEDESTRIANS, TRAFFIC) AS SEEN FROM MAN RIDING UP ON ELEVATOR. ENGINEER EXITS ELEVATOR AT TOP, ENTERS CONTROL ROOM. 01:03:05 - CU HAND OF ENGINEER POINTS TO ROTATING DRUM CALLED THE "FLASHER" WHICH CONTROLS LIGHTS THAT MOVE AROUND THE BIG CIRCLE ON SIGN. VOICE OVER EXPLAINS MORE ABOUT FLASHER. FLASHING "CHEVROLET" SIGN, SUPERIMPOSED ON SCREEN WITH FLASHER SHOWING HOW IT AFFECTS SIGN. 01:03:39 - CU PANEL BOARD WITH 305 RELAYS WHICH ARE CONTROLLED BY FLASHER. CU VIEW MACHINERY CONTROLLING HUGE CLOCK HAND. 01:03:59 - VARIOUS ANIMATED DRAWING SHOWS INGENIOUS WAY LIGHT BULBS ARE CONTROLLED (ON AND OFF) BY MOTORGRAPH. VOICE OVER EXPLAINS. 01:05:10 - VARIOUS ANIMATED DRAWINGS SHOW INGENIOUS WAYS LIGHTS FORM WORDS ON SIGN. 01:05:28 - CU ROLL (LIKE LARGE PIANO PAPER ROLL) OF HEAVY PAPER CONTAINING MESSAGE FOR SIGN. ANIMATED DRAWING SHOWS HOW IT WORKS. 01:05:48 - CU TILT DOWN THOUSANDS OF WIRES LEADING FROM LIGHTS, ALL CONNECTING TO BRUSHES ON CONTACT BOARD PAPER WITH WORDS ALONGSIDE. VOICE OVER EXPLAINS. 01:06:01 - MAN CLOSES DOOR CLAMPING EVERYTHING IN PLACE. 01:06:09 - MAN TURNS ON SWITCH CAUSING MOTORGRAPH AND PAPER WITH WORDS TO RUN. CU ANIMATED MESSAGE ON SIGN BEING FLASHED ACROSS DISPLAY. LS WORKER CLIMBING ALONG GIANT FLASHING SIGN AT NIGHT. 01:06:38 - LS ONLY STREET LIGHTS AND MOVING HEADLIGHTS OF TRAFFIC ARE VISIBLE AT NIGHT FROM ATOP SIGN. LS FLASHING SIGN AT NIGHT AS SEEN FROM STREET.
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1935
- Rights:On request
- Decade: 1930s
- File Name: PA-40