- Title: PA-30
- Summary: TO MARKET, TO MARKET: PROLIFERATION OF OUTDOOR ADVERTISING BILLBOARDS THROUGH CHICAGO AND THE METHODS OF ANALYZING POTENTIAL ADVERTISING SITES. EXPLAINS STRATEGY BEHIND PLACEMENT OF OUTDOOR MEDIA. TOUR OF CHICAGO STREETS SHOWING OUTDOOR ADVERTISING. CONSUMERISM; CHICAGO. GREAT TRAFFIC SHOTS WITH TROLLEYS, AUTOS, CIRCA LATE 1930S, EARLY 1940S VEHICLES..
- Description:01:35:43 - VARIOUS VIEWS TIDE WATERS ROLLING INTO ROCKY SHORE 01:35:58 - ABOVE VIEW CROWD OF PEOPLE CROSSING INTERSECTION IN CITY OF CHICAGO. 01:36:14 - VARIOUS AERIAL VIEWS BIG U. S. CITYSCAPES, INDUSTRIAL COMPLEXES WITH SMOKING STACKS, , ALL WITHIN OUTLINE OF MAP OF U. S. 01:36:39 - MLS ABOVE VIEW STEAM LOCOMOTIVE WITH STRING OF FREIGHT CARS SPEEDING TOWARDS CAMERA. 01:36:41 - MS TRUCK, AUTO, TRAFFIC ON RURAL HIGHWAY 01:36:48 - ABOVE VIEW TRUCKS PARKED AT WAREHOUSE PLATFORM. ONE PULLING AWAY. 01:36:53 - "DREWRYS BEER ADVERTISEMENT ON BILLBOARD, PAN TO ANOTHER ALONGSIDE ADVERTISING "MODERN GAS RANGE". 01:37:02 - MS LATE 1930S AUTO, TRUCK, TRAFFIC IN CITY, (CHICAGO ?), "WONDER BREAD" TRUCK, CARS PARALLEL PARKED IN FRONT OF STORES IN B/G. CROWD PEDESTRIANS, SHOPPERS WALKING IN ALL DIRECTIONS ON SIDEWALK. PASS BY BILLBOARDS ADVERTISING "CHESTERFIELD CIGARETTES AND "DUPONT ANTI-FREEZE". 01:37:11 - VARIOUS ABOVE VIEWS BUSY INTERSECTIONS WITH CARS, PEDESTRIANS CROSSING ON ALL FOUR CORNERS. GOOD ORGANIZED CHAOS. CARS, CABS, CIRCA LATE 1930S. 01:37:25 - MLS GROUP SCHOOL GIRLS CROSSING STREET WITH ONE CAR COMING AT THEM, BILLBOARDS IN B/G, SCHOOL KIDS WALKING TO SCHOOL 01:37:30 - PEOPLE EXITING TROLLEY CAR, CROSS IN FRONT OF IT. "CENTRAL CIGAR STORES CO." IN B/G. MLS CROWD WAITS TO GET ONTO ARRIVING BUS AT STREET CORNER. 01:37:37 - MLS HUGE CROWD ON PLATFORM AT ELEVATED SUBWAY TRAIN STATION, CROWD IN F/G, AWAIT TRAIN GOING IN OPPOSITE DIRECTION. TRAIN PULLS IN 01:37:42 - MS TROLLEY CAR CROSSING INTERSECTION PASSING BUS STOPPED AT CORNER DISCHARGING PASSENGERS IN DOWNTOWN CHICAGO. 01:37:49 - BILLBOARD AT END OF BLOCK ADVERTISING "SUNKIST" ORANGE JUICE. POV CAR RIDING TOWARDS IT. 01:37:52 - MONTAGE VARIOUS SCENES MEN. WOMEN ENTER REVOLVING DOOR OF "MCCORMICK BUILDING". LS WORKERS ENTERING FACTORY GATES, SCHOOL KIDS ONE A CROSSING GUARD, WALKING TO STREET CORNER, CU LOWER BODIES CROWD WALKING, HUGE CROWD IN SEATS AT OUTDOOR STADIUM. CROWD IN STANDS WATCHING AUTO RACE. 01:38:17 - MLS TROLLEY CAR STOPS TO PICK UP CROWD PASSENGERS ON ISLAND DIVIDER OF TWO WAY AVENUE.. (DOWNTOWN CHICAGO ?). CU CARS TOWARDS CAMERA IN F/G. (GOOD) 01:38:25 - MS MAN WITH HAND-HELD TIMER CHECKS AUTO, PEDESTRIAN TRAFFIC ON BUSY CORNER. 01:38:31 - ABOVE PAN PEOPLE WALKING PAST DEPARTMENT STORES INCLUDING SHOE STORE CALLED, "WALK OVER","S. S. KRESGE CO. 5 - 10 - 25 CENTS" STORE, "MALING SHOES". 01:38:46 - HUGE CROWD AT OUTDOOR STREET MARKET WITH PUSH CARTS, BOOTHS ON BOTH SIDES OF STREET. CU CART WITH CHEESE AND SALAMIS. 01:38:57 - MS PAN SKYSCRAPERS TO BUSY STREET BETWEEN HIGH RISE BUILDINGS ON BOTH SIDES. TILT UP AVENUE BELOW 01:39:08 - MS MOSTLY WOMEN SHOPPERS, PEDESTRIANS WALKING PAST DEPARTMENT STORES. MS LITTLE GIRL TRIES TO DRAG MOM INTO TOY STORE, SUCCEEDS. 01:39:21 - ABOVE VIEW RESIDENTIAL AREA, COOKIE CUTTER HOMES, PAN TO CORNER INTERSECTION, TRAFFIC. 01:39:29 - MS AUTO TRAFFIC, (CIRCA LATE 30S EARLY 40S) ON AVENUE WITH TREE LINED DIVIDER, YET TRAFFIC GOES ONE WAY TOWARDS CAMERA. HIGH RISE APARTMENTS IN B/G. 01:39:59 - VARIOUS VIEWS TRAFFIC ON BOULEVARDS WITH TRAFFIC MAP SUPER-IMPOSED. DRAFTSMEN, AT DESKS FACING CAMERA, DRAWING TRAFFIC MAPS 01:40:32 - AERIAL TILT UP AVENUE BETWEEN SKYSCRAPERS 01:40:44 - MONTAGE VARIOUS VIEWS TRAFFIC IN CHICAGO STREET, AVENUES. AND RESIDENTIAL AREAS. 01:42:21 - MAP OF CHICAGO, SUPER-IMPOSED OVER TRAFFIC, SHOWS AREA PLACEMENTS OF MANY HUNDREDS OF BILLBOARDS. 01:42:26 - MS "COCA COLA" BILLBOARD. VOICE OVER TELLS HOW THESE BILLBOARDS ARE SCIENTIFICALLY PLACED IN AREAS OF HIGHEST EXPOSURE. 01:42:37 - MS GOOD SHOT SEVERAL TROLLEY CARS CROWDED WITH PASSENGERS AND AUTO TRAFFIC PASSING EACH OTHER GOING OPPOSITE DIRECTION. 01:42:54 - MS SIDE BY SIDE BILLBOARDS, ONE "PIPER'S DONUTS. TROLLEYS PASSING IN F/G. 01:43:01 - CU RAPID TRANSIT TRAIN PASSING R TO L. PASSING SIDE BY SIDE BILLBOARDS "CAMELS" CIGARETTES, "AUNT JEMIMAH" PANCAKES 01:43:05 - ABOVE VIEW CROWD CLIMBING STAIRS TO ELEVATED RAPID TRANSIT, WITH TROLLEY CAR PASSING UNDER "EL" IN B/G. GOOD SHOT ABOVE VIEW CROWD ON "EL" PLATFORM TRAIN PULLS IN IN F/G. 01:43:14 - PEOPLE BOARDING BUS. 01:43:37 - AUTOS, DOUBLE DECKER BUS TOWARDS CAMERA. HIGH RISE APARTMENTS IN B/G. 01:43:54 - LS WORKERS EXIT LARGE PLANT THROUGH GARAGE-LIKE OPENING UNDER BUILDING. WORKERS CARS EXITING PLANT PARKING LOT 01:44:59 - MONTAGE AUTO, BUS, RAPID TRANSIT, PEDESTRIAN TRAFFIC, WITH MAPS SHOWING BILLBOARD POSTINGS AS VOICE OVER SPEAKS OF SCIENTIFIC METHODS USED TO BE MOST EFFECTIVE. 01:45:18 - MLS BOY RUNS TO WINDOW OF TOY STORE FOLLOWED BY MOM, SISTER. MOM NODS HER HEAD NO!, BUT GIVES IN TO KIDS, WALKS INTO STORE. VOICE OVER TELLS HOW KIDS INFLUENCE BUYING BY WATCHING ADS. 01:45:31 - LS CROWDS CHILDREN BEING LET OUT OF SCHOOL, WALK TO CORNER CROSSING GUARD IN MASSE. LONG STRING OF BILLBOARDS ACROSS STREET, FOR KIDS TO SEE. MAP SHOWS POSTER SHOWINGS CO-INSIDE WITH SCHOOL LOCATIONS. 01:45:57 - MLS HUGE "SEARS" ROOF SIGN ABOVE STORE, AND "SEARS ROEBUCK AND CO" SIGN ON STORE FRONT, PAN TO "KRESGE" WITH STORE WINDOW PLASTERED WITH GROCERY SALE SIGNS, (BUTTER 39 CENTS, ETC.). TO "SCHLOSSER'S", TO HUGE, "A & P" FOOD MART WITH SALE SIGNS ON WINDOWS. AUTOS PARKED AT CURBS. 01:46:36 - MS TWO WOMEN ENTERING, TWO EXITING CORNER DRUG STORE. VOICE OVER TELLS OF BILLBOARD LOCATIONS NEAR DRUG STORES AND SUPERMARKETS. TALKS OF "IMPULSE PURCHASES". 01:47:14 - MS MEN, WOMEN ENTERING, EXITING "A 7 P" SUPER MARKET, WINDOWS SPLATTERED WITH SALE SIGNS, PAN R TO L, BILLBOARD NEXT DOOR, "HEINZ", TOMATO KETCHUP. 0 01:47:27 - LS ABOVE HUGE CROWD PEDESTRIANS CROSSING STREET, CORNER DRUGSTORE, TROLLEY PASSING IN F/G 01:47:35 - MS BUS TROLLEY CIRCA 1940S R TO L, WALGREEN CORNER DRUG STORE IN B/G, WOMEN WITH SHOPPING BAG. CROSSING VARIOUS SHOTS CHAIN DRUG STORES. 01:47:45 - MS COCA COLA BILLBOARD, CARS SPEEDING BY IN F/G, ANOTHER WITH CARS PARKED AT CURB. 01:48:09 - ABOVE PAN SHOPPING DISTRICT WITH PARALLEL PARKING ON EACH SIDE OF WIDE AVENUE. ABOVE VIEW PEOPLE WINDOW SHOPPING, WALKING ALONG STORE FRONTS. 01:49:13 - "TEXACO" BILLBOARD ADVERTISING IT'S "REST ROOMS", ALONGSIDE BILLBOARD ADVERTISING FLOWERS. SWISH PAN TO TRAFFIC IN RESIDENTIAL LOW RISE APARTMENT HOUSE AREA. CIRCA LATE 30S, EARLY 40S AUTOS. 01:49:40 - MAN STANDS UNDER BILLBOARD COUNTING PEDESTRIANS, CARS PASSING, JOTS RESULTS DOWN ON CLIP BOARD. LS POSTER WITH MICKEY MOUSE AND PLUTO ADVERTISING "G-E MAZDA LAMPS" disney, cartoons, movies 01:50:17 - DR. MCCLINICK, SCIENTIST IN FIELD OF TRAFFIC MOVEMENT, WORKING FOR ADVERTISING CORPORATION OF AMERICA MEETS WITH ADVERTISERS AND AGENTS. 01:51:12 - MS DR. MCCLINICK SPEAKS OF FUNCTIONS OF AUDIT BUREAU IN VERIFYING AND AUDITING CIRCULATION. 01:51:36 - MAN WITH CLIPBOARD STANDS UNDER BILLBOARD ADVERTISING "CHRYSLER" CARS, COUNTS PEDESTRIAN, AUTO TRAFFIC. CU SAME. VOICE OVER EXPLAINS WHO AND WHY, HE COUNTS ONLY A PORTION OF TRAFFIC. 01:52:23 - CU BILLBOARD ADVERTISING "WONDER BREAD" AS VOICE OVER USES THIS AS A "TYPICAL POSTER" IN EXPLAINING HOW HE COMES UP WITH HIS "EFFECTIVE CIRCULATION" FIGURE, "EACH POSTER PANEL SHOULD BE SO STRATEGICALLY LOCATED THAT PASSERSBY HAS AN ACCURATE AND MEASURED OPPORTUNITY TO SEE AND READ THE ADVERTISERS MESSAGE" 01:53:47 - CU "SPACE POSITION EVALUATION TABLE" FORM. VOICE OVER MCCLINICK EXPLAINS ITS FUNCTION. PT II (COLOR) 01:55:33 - TWO MEN WALK TO ENTER CAR PARKED AT CURB, DRIVE OFF 01:55:52 - "MONARCH BEER" AND "STAR (?) BILLBOARDS, SIDE BY SIDE, PAN TO ROAD WITH HEAVY TWO-WAY CAR TRAFFIC. 01:56:09 - "SUNKIST" BILLBOARD "A BIG GLASS DAILY". TWO MORE BILLBOARDS "SCHLITZ BEER" AND "WRIGLEYS GUM", PAN QUICKLY TO HIGHWAY , THEN BOULEVARD, TRAFFIC. 01:56:23 - PAN VARIETY BILLBOARDS INCLUDING "HEINZ", "RICE CRISPIES" "SWAN".DREWRY'S OTHER. 01:56:36 - VARIOUS SHOTS GREYHOUND BUS MOVING UNDER TROLLEY CAR WIRES OVER HEAD, CITY BUSES ON MAIN STREET WITH HIGH RISE BUILDINGS, PEOPLE CLIMBING ONTO BUS AT CORNER. 01:56:47 - TROLLEY CAR SPEEDS TOWARDS CAMERA, AND L TO R. COVERING, THEN SHOWING TWO BILLBOARDS, "PIPER'S DONUTS" AND ANOTHER. 01:56:52 - CAMERA PANS RED BUS AS IT PASSES BILLBOARDS, "7UP" AND ANOTHER.. 01:56:57 - ABOVE CROWD BUNCHED AT EDGE OF STATION AS TRAIN PULLS IN. "EL" TRAIN EXITS STATION TOWARDS CAMERA. PAN BILLBOARDS ON TOP OF BUILDINGS "CAMELS" AND AUNT JEMIMAH", AS SEEN FROM PASSENGERS FROM "EL" TRAIN. LS "DEL MONTE" BILLBOARD PAN TO PEDESTRIANS WALKING PAST DEPARTMENT STORES. 01:57:26 - MLS MLS OLD "A & P" FEED MART. 01:57:32 - MS BILLBOARDS - "SWIFT'S PREMIUM", "DIAMOND WALNUTS", "GOOD LUCK MARGARINE". 01:57:38 - MS "PARADISE" MOVIE THEATRE MARQUEE - "2 Hits Daily", PAN TO BILLBOARD, ""IT'S SHOWTIME AT BALBAN AND KATZ THEATERS". 01:57:44 - MS NEON "BOWLING" SIGN, PAN TO BILLBOARD, "RICHELIEU" FOODS. MS 'MARVELS" CIGARETTE BILLBOARD, PAN TO "HEINZ' KETCHUP" BILLBOARD. 01:57:51 - SERVICE STATION MAN PUTTING GAS IN CAR WITH "TREK" AND OTHER POSTER IN B/G. 01:57:59 - MS MEN GOING TO WORK, PAN TO "OLD COLONY" AND BUDWEISER BEER", BILLBOARDS. 01:58:10 - AERIAL VIEW PEOPLE WALKING IN FRONT OF OFFICE BUILDING 01:58:15 - MLS CHILDREN, ADULTS WAIT TO CROSS AT CORNER WITH COP, BILLBOARD IN B/G - "7-UP", 01:58:23 - VARIOUS VIEWS MEN PUTTING LATS STRIPS OF HELLMAN'S MAYONNAISE" POSTER ON BILLBOARD. "FRESH! FRESH!" 01:58:32 - LS GREEN BUS PASSING TWO BILLBOARDS. 01:58:38 - MS MAN FACING CAMERA, STANDS BEFORE SCHLITZ BILLBOARD CLICKING A HAND HELD COUNTER ? TIMER ? AS HE AUDITS PASSING TRAFFIC. 01:58:49 - MEN PASTING UP NEW POSTERS ON BILLBOARD, PAN TO HEAVY TRAFFIC. MLS RED TROLLEY PASSING BILLBOARDS 01:59:32 - VARIOUS VIEWS CROWDED CITY SIDEWALK, MANY PEDESTRIANS, PAN TO JAM HANDY BILLBOARD WITH "THE END" BEING PASTED UP,
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1942
- Rights:On request
- Decade: 1940s
- File Name: PA-30