- Title: PA-6
- Summary: FOR GOOD LIVING: SALES PROMOTIONAL FILM FOR BROWN DERBY BEER. A HOUSE BRAND OF SAFEWAY STORES, TAKES YOU THROUGH THE ENTIRE BREWING AND PACKING PROCESS. beer, beverage industry, advertising, promotion, brewery. NO SOUND, CONTAINS SUB-TITLES
- Description:01:09:09 - TWO MEN, A WOMAN SEATED AT DINING TABLE, FORMALLY DRESSED, WITH A PILSENER GLASS OF BEER IN FRONT OF EACH PERSON. CU MAN AT HEAD OF TABLE WITH KNIFE, FORK PROCEEDS IN SLICING ROAST, PLACING SLICE OF MEAT, POTATO ON DISH IN FRONT OF HIM..ALL THREE RAISE GLASS OF BEER IN TOAST. SIP BEER. 01:10:06 - CU MAN AT TABLE SPEAKS (SUB-TITLES), COMPLIMENTS BEER AS HAVING GENUINE PILSNER TANG. CU OTHER MAN SIPS BEER, GESTURES APPROVAL. CU WOMAN COMMENTS ON "BROWN DERBY" BEER. (SUB TITLES) CU MAN SAYS THAT SAFEWAY MAN SAYS, "BROWN DERBY BEER IS MADE WITH EUROPE'S EXPENSIVE PILSNER BEER". 01:11:02 - CU COMMENT ABOUT SAFEWAY FORMULA FOR MAKING BROWN DERBY BEER,. 01:11:26 - LS ABOVE VIEW TRAILER TRUCK EXITING BREWERY. PAN BREWERY BUILDING. 01:11:52 - MLS LOS ANGELES STREET TRAFFIC SCENE. CIRCA 1930'S TRUCK AND AUTO TRAFFIC. 01:12:16 - SUB TITLE "MEET OUT HOST THE BREWMASTER AT OUR LOS ANGELES BREWERY, UNDER HIS DIRECTION EVERY STEP IN BREWING PROCESS IS CARRIED OUT WITH OLD COUNTRY THOROUGHNESS". CU NAME ON OFFICE DOOR "OFFICE OF BREWMASTER. CU DOOR OPENS, ZOOM IN BESPECTACLED , BALDING BREWMASTER SEATED AT DESK, TURNS TO FACE CAMERA. 01:12:56 - CU MALT BEING DRAWN BY SUCTION TO THE BREWERY BY LONG STEEL PIPES (PAN PIPES) WHICH CONTINUE A LONG WAY TO SERIES OF PIPES WHICH FEED TO DISTRIBUTION BINS. 01:13:28 - MS WORKER OPENS DOOR TO MACHINERY WHICH FINELY GROUNDS, CLEANS MALT. CU WORKER PULLS OUT TRAY OF FINELY GROUND MALT, SHOWS IT, RUNS HAND THROUGH IT. MLS LAUTER TUBS, WHERE WATER IS ADDED TO MAL, MAKING "WORT". CU VARIOUS VIEWS BELT DRIVEN MACHINERY CHURNING. 01:13:58 - CU GIANT "AGITATORS" MIXING, STIRRING, LIQUID "WORT' BEING PROCESSED IN TUBS. CU TEMPERATURE GAUGE. 01:14:32 - MS WORKER TAKES SAMPLE OUT OF TANK TO CHECK UNIFORMITY. CU SAMPLE IN BEAKER.. MS IMMENSE BOILING KETTLES RECEIVING CLEAR RUNNING "MORT". MS WORKER CHECKING HUGE KETTLES.. CU TURNS VALVE TO CONTROL "COOKING". 01:15:07 - XU WORKER OPENS VAT DOOR, SHOWS HEAVY FOAM AND BUBBLING FROM COOKING. CU WORKER RUNS HANDS THROUGH VAT FULL OF HOPS, WHICH IS THEN POURED INTO COOKING WORT. CU HEAVY FOAM FORMS ON MIXTURE. 01:15:35 - LS THE HOT WORT, AFTER "SETTLING", IS RUN OVER COOLING COILS. CU SAME. YEAST FROM EUROPEAN. YEAST CULTURE IS ADDED. WORKER TESTS TEMPERATURE OF MIXTURE. 01:16:21 - BEER GOES THROUGH HUGE GLASS LINED FERMENTATION TANKS. CU TOPSY-TURVY VIEW OF TANKS. MAN STANDING INSIDE TANKS CHECKS WALLS WITH FLOOD LIGHT. 01:17:02 - HUGE FANS KEEP CORRECT TEMPERATURE THROUGHOUT BREWERY, A VITAL REQUIREMENT. CU VARIETY OF TEMPERATURE GAUGES 01:17:15 - ZOOM IN TANKS WHERE BEER IS AGED AFTER FERMENTATION. 01:17:37 - LS WORKER CHECKS FILTERING TANKS WHERE BEER IS FORCED INTO MANY THICKNESSES OF FILTRATION MATERIAL WORKER TURNS HUGE VALVE, 01:17:56 - CU BOTTLE WASHING MACHINE WORKER CHECKS BOTTLES GOING THROUGH AUTOMATIC WASHING WITH SOLUTION OD CAUSTIC SODA STRONG ENOUGH TO BURN THE SKIN. CU BOTTLES BEING WASHED, RINSED OFF, THEN INSPECTED IMPERFECT BOTTLES ARE REMOVED FROM CONVEYOR AND DISCARDED. CU WORKER, BACK TO CAMERA, REMOVING IMPERFECT BOTTLES. 01:18:49 - MCU VARIOUS SCENES BOTTLES BEING FILLED WITH BEER ON BOTTLING MACHINE. CU BOTTLES BEING CAPPED. CU FAST MOVING MACHINE FILLING BOTTLES. PASTEURIZATION IN BOTTLE STOPS AND FERMENTATION GUARDS PURITY. 01:19:49 - CU LABELS BEING PLACED ON BOTTLES BY MACHINE. MS WORKER TAKING BOTTLES OFF CONVEYOR, PLACING THEM IN SHIPPING BOXES. 01 2015 CU WORKERS UNLOADING EMPTY CANS ONTO CONVEYOR 01:20:37 - VARIOUS VIEWS EMPTY CANS RUNNING THROUGH MACHINERY TO TOP OF BREWERY, MOVING BY GRAVITY TO WASHING, RINSING, AS THEY GO THROUGH CANNING PROCESS. 01:21:38 - CANS ARE FILLED WITH BEER AS DEVISE MEASURES CONTENTS AND REJECTS CANS NOT COMPLETELY FILLED. 01:22:16 - CANS BEING TOPPED, SEALED. PASSING ON CONVEYORS. 01:23:20 - MS MACHINE EJECTS UNDERWEIGHT MACHINES FROM CONVEYOR. MS WORKERS FILL SHIPPING BOXES WITH CANS PLACES THEM ON CONVEYOR. 01:23:47 - PAN TECHNICIANS IN WELL-KNOWN SCIENTIFIC LAB CHECKING BEER FROM EACH BREWERY MAKING SURE OF UNIFORMLY FINE QUALITY. CU SCIENTIST PLACES SLIDE WITH YEAST UNDER MICROSCOPE. CU SCIENTIST CHECKS ALCOHOLIC CONTENT UNDER MICROSCOPE. VARIOUS OTHER TESTS BEING MADE IN LAB INCLUDING ACIDITY, CLARITY. 01:25:14 - VARIOUS EYE CATCHING ADS AND STRIKING BILLBOARD POSTERS SELLING BROWN DERBY BEER, "ALL TO HELP YOU SELL MORE BROWN DERBY PILSNER IN 1937".. 01:27:59 - END
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1937
- Rights:On request
- Decade: 1930s
- File Name: PA-6