- Title: IG-26
- Summary: RADIO BROADCASTING TODAY:
- Description:05:40:43 - CU CIRCA 1940S TELEPHONE, RINGING. BALDING MIDDLE AGED MAN WITH NOTHING BUT TOWEL WRAPPED AROUND HIS FAT FRAME, EXITS SHOWER ROOM, STILL WET, ANSWERS PHONE. MS WOMAN ON OTHER END OF LINE, DOING PHONE SURVEY, ASKS, "WERE YOU LISTENING TO YOUR RADIO JUST NOW?" "NO, I AM NOT", SAYS THE MAN, ANGRILY, THEN HANGS UP. 05:41:00 - MS ANOTHER WOMAN ON PHONE CALLING FROM HER DESK, "ARE YOU LISTENING TO YOUR RADIO NOE?" MS BEWILDERED WOMAN SITTING UP IN BED, HER HAIR IN CURLERS, ON OTHER END OF LINE, SAYS, "YES, I AM". "WHAT PROGRAM ARE YOU LISTENING TO COMES RETORT OVER PHONE, WOMAN IN BED LOOKS AT HER CIRCA 1940S RADIO ON HER NIGHT TABLE, "WHY I'M LISTENING TO THE RADIO THEATER" 05:41:20 - VARIOUS SCENES YOUNG COUPLES, GROUPS SEATED ON BLANKETS AT BEACH, LISTENING CLOSELY TO THEIR PORTABLE RADIOS. MS MS GROUP MEN IN GENERAL STORE GATHERED AROUND OLD RADIO LISTENING TO BROADCASTS. MS WOMAN SEATED IN EASY CHAIR KNITTING, SMALL SON ON FLOOR BY HER SIDE, LISTENING TO THEIR CONSOLE RADIO. 05:41:42 - CU SIGN, "C. E. HOOPER, INC. BROADCAST AUDIENCE MEASUREMENT". C. E. HOOPER, WHO MADE A PROFITABLE BUSINESS AT REPORTING PUBLIC'S LIKES AND DISLIKES, TO THE INDUSTRY AND TO THE PUBLIC ITSELF, AT HIS DESK, HAVING MEETING WITH OTHER EXECUTIVES. 05:41:52 - VARIOUS SHOTS RESEARCHERS COMPILING STATISTICS USING CIRCA 1940S PUNCH CARD, PRINT OUTS. 05:42:16 - THE MECHANICAL PRECURSORS TO COMPUTERS. 05:42:30 - VARIOUS SHOTS COMEDIAN JACK BENNY MEETING IN OFFICE WITH HOOPER AND OTHER EXEC. TO THE 20 MILLION AMERICANS LISTENING TO BENNY'S PROGRAM IS A SUNDAY EVENING RITUAL, PAN MORE OF OLD COMPUTERS AND MACHINES. hollywood, tv, movies, comedy. 05:42:34 - GREAT SHOTS "FIBBER MCGEE AND MOLLY DOING THEIR BROADCAST IN STUDIO. THEY FIRST BROUGHT THEIR HOME SPUN HUMOR TO THE AIR IN 1927. 05:42:55 - SOUND EFFECTS MAN SHOWS HOW THEY DID THE SOUNDS OF MCGEE OPENING HIS CROWDED CLOSET AND EVERYTHING FALLING ON HIM. CU "I GOT TO STRAIGHTENING OUT THAT CLOSET SOME DAY". (LINE USED IN ALMOST ALL HIS WEEKLY PROGRAMS. comedy, tv, hollywood. 05:43:08 - BOB HOPE IS MOBBED BY FANS AS HE RUNS OUT OF STUDIO TO HIS CONVERTIBLE. STANDS IN CAR SIGNING AUTOGRAPHS, DRIVES OFF. hollywood, tv, movies, comedy, broadway 05:43:31 - VARIOUS SHOTS EDGAR BERGEN AND CHARLIE MCCARTHY, MORTIMER SNERD DOING THEIR COMIC VENTRILOQUISM ACT, ON PATIO WITH ASSISTANT OR DIRECTOR COMMENTING ON THE MATERIAL. "THE OLD COMEDY ART OF VENTRILOQUISM WAS BROUGHT TO A NEW HIGH LEVEL OF POPULARITY ON THE RADIO BY EDGAR BERGEN". radio, television, movies, vaudeville, comedy, hollywood. CHARLIE MCCARTHY AND MORTIMER SNERD BY NOW HAVE OVERSHADOWED THEIR CREATOR. 05:44:25 - VARIOUS SHOTS WALTER WINCHELL IN OFFICE AND STUDIO PREPARING FOR HIS BROADCAST. WINCHELL WAS THE ONLY WAS THE ONLY COMMENTATOR REGULARLY PATED IN THE TOP 15. CU WINCHELL IN HIS FAMILIAR FEDORA. CU PRINT-OUT MACHINE IN OPERATION. radio, news commentator, hollywood, tv, personality. 05:44:38 - VARIOUS SHOTS FRED ALLEN AT MIC DOING HIS COMEDY SHOW. READING FROM SCRIPT. FUNNY SKIT WITH SIDEKICK. comedy, radio, tv, hollywood. 05:45:47 - TWO SHOW PRODUCERS IN OFFICE READING SCRIPTS, DISCUSS HOW CONTENT OF SHOWS ARE BEING INFLUENCED BY WHIMS AND DESIRES OF THE SPONSORS WHO SPEND OVER $400 MILLION A YEAR. AMERICAN INDUSTRY SPONSORS MORE THAN HALF OF ALL RADIO PROGRAMS. CREATIVITY SUFFERED AS A RESULT. 05:46:06 - ELDERLY EXECUTIVE AND SPONSOR OF SHOW ASKS TO HEAR COMMERCIAL FOR HIS PRODUCT. MS THREE FEMALE SINGERS HARMONIZE HIS COMMERCIAL FOR HIS APPROVAL. AFTER WARDS HE SAYS, "THAT SOUNDS PRETTY GOOD, BUT, COULDN'T YOU WORK THE NAME OF THE PRODUCT A LITTLE MORE". VOICE OVER, "THE SPONSOR EXERTS ALMOST COMPLETE CONTROL OVER WHAT THE PUBLIC HEARS". "HAVING POWER TO SELECT THE PROGRAM HE WANTS, PICK THE HOUR FOR THE BROADCAST, AND TO ELIMINATE WHATEVER MATERIAL HE DISLIKES". 05:47:33 - LS FEDERAL COMMUNICATION COMMISSION (FCC) BUILDING IN WASHINGTON, D.C. MCU LARGE FCC LOGO PLAQUE ON WALL OF BUILDING. "SINCE THE AIRWAYS ARE CONSIDERED PUBLIC PROPERTY, THE FCC IS CHARGED WITH THE RESPONSIBILITY OF PROTECTING THE PEOPLE'S INTEREST". VARIOUS SHOTS FCC WORKERS CHECKING OUT MAPS AND LICENSES. IN ITS 13 YEAR HISTORY THE FCC HAS REJECTED LICENSE RENEWAL ONLY 4 TIMES, "WHILE FLAGRANT CASES OF TRANSGRESSIONS ABOUT GOOD TASTE AND PROGRAM BALANCE CONTINUED UNCHECKED". 05:48:20 - CU CHARTS SHOW THAT MOST U. S. STATIONS HEAVILY OVERLOAD THEIR AIRLINES WITH COMMERCIALS. 05:48:26 - CU TURNTABLE AT RADIO STATION PLAYING A MUSIC RECORD. ANNOUNCERS STOPS RECORD AND DOES A COMMERCIAL, READS SCRIPT, THEN GOES ON, "AND NOE FRIENDS, FOR OUT NEXT NUMBER......".. 05:49:11 - CU SIGN ON DOOR "LEE DE FOREST LABORATORIES". MS 74 YEAR OLD DR. LEE DE FORRESST, ONE OF RADIOS INVENTORS, DICTATES LETTER TO FEMALE STENOGRAPHER, TO AMERICAN ASSOCIATION OF BROADCASTERS, NYC. "GENTLEMEN, WHAT HAVE YOU DONE TO MY CHILD, THE RADIO BROADCAST.....". "YOU HAVE DEBASED THIS CHILD.....". THE INDUSTRY REPLIES THAT IT STILL SENDS THE PUBLIC MANY NOTE-WORTHY PROGRAMS, IN PARTICULAR THEIR NEWS PROGRAMS. 05:50:15 - MS EDGAR R. MURROW DOING HIS BROADCASTING - FOOTBALL GAME (CIRCA 1940S) IN PROGRESS, ANNOUNCERS IN BOOTH BROADCASTING THE GAME. THESE ARE AMONG THE NOTE-WORTHY PROGRAMS. 05:50:48 - OTHER COMMENDABLE PROGRAMS - VARIOUS VIEWS CROWDS IN AUDITORIUM WATCHING POLITICAL DISCUSSION PROGRAM ON STAGE IN PROGRESS. IMPORTANT SUBJECTS ARE OPENLY DEBATED AMONG A NATION WIDE AUDIENCE. MEN ON STAGE DEBATE NAZI GERMANY. PEOPLE IN AUDIENCE HAVING ACTIVE VOICE IN DISCUSSION BY OPEN QUESTION PERIODS. 05:52:07 - VARIOUS SHOTS WITH STAFF WORKING ON PROGRAMS SUCH AS DOCUMENTARIES IN NEW DRAMATIC FORMS. 05:52:15 - MLS LIBRARY OF CONGRESS BUILDING, WASHINGTON, D. C. SUCH DOCUMENTARY COVERAGE FROM THE LIBRARY OF CONGRESS, PERMITTED THE PUBLIC TO HEAR A BROADCAST OF THE UNSEALING OF LINCOLN'S PAPERS BY THE FOREMOST LINCOLN SCHOLARS. AMONG THEM CARL SANDBURG. CU VIEWS LINCOLN'S WRITINGS. 05:52:24 - RADIO ANNOUNCER WITH MIC INTERVIEWS SCHOLARS INCLUDING AMERICAN WRITER AND EDITOR, CARL SANDBURG, SEATED AT TABLE IN THE LIBRARY. ANNOUNCER ASKS SANDBURG, "WHAT DO YOU THINK WOULD BE LINCOLN'S POLICY AND ATTITUDE?" CU CARL SANDBURG RESPONDING TO QUESTIONS. literature, personality 05:53:18 - MCU VARIOUS SHOTS ARTUORO TOSCANINI CONDUCTING ORCHESTRA. classical music, conductor. 05:53:47 - MS AMONG THE MOST ARTICULATE HERALD TRIBUNE CRITIC JOHN CROSBY, SITS AT HIS DESK WITH SECRETARY, LISTENING TO THE TOSCANINI MUSIC, SWITCHES IT TO DRAMA PROGRAM, THEN SHUTS OFF RADIO AND WRITES CRITIQUE, DICTATES THEM TO SECRETARY. "...... BAD PROGRAMS OUT-NUMBER THE GOOD ONES 20 TO 1". "RADIO IS ONLY 27 YEARS OLD, IF IT DON'T IMPROVE IN THE NEXT 27 YEARS, IT'LL BE TIME FOR US TO GET REALLY ANGRY". 05:54:00 - MS STUDIO AUDIENCE FILING INTO SEATS IN AN AUDIO PARTICIPATION SHOW WHICH PUBLIC ENJOYS. MS MALE HOST OF SHOW ASKS FEMALE CONTESTANT, MADAM IF YOU ANSWER THIS QUESTION CORRECTLY YOU WIN $50. "WHO WAS THE FATHER OF OUR COUNTRY?", NERVOUS WOMAN LOOKS BEWILDERED. "COULD YOU REPEAT THE QUESTION?". HOST GIVES HER A HING LIKE RUBBING CLOTHES ON A WASHBOARD. "WASHINGTON!, SHE BLURTS OUT." AUDIENCE WITH PROMPT FROM HOST, APPLAUDS. 05:55:45 - "THE BETTER HALF" VOICE OVER, "AN AUDIENCE PARTICIPATION PROGRAM WHICH IS DESIGNED TO MAKE CONTESTANTS MAKE A FOOL OF THEMSELVES". HOST READS A BARN YARD STORY AS HUSBAND INSIDE DOG HOUSE, MUST STICK HIS HEAD OUT AND MAKE ANIMAL SOUND (OINK, OINK, MOO, MOO, ETC) EACH TIME HOST MENTIONS THAT ANIMAL. MAN'S WIFE WHO IS ON TOP OF DOG HOUSE HITS THE MAN WITH ROLLED UP NEWSPAPER, BEFORE MAN PULLS BACK HIS HEAD OR BUT. THE HUSBAND WINS A RADIO, PHONOGRAPH COMBINATION. WIFE WINS "BRAND NEW WASHING MACHINE". AUDIENCE GOES WILD. 05:57:00 - CU LONG LIST OF SOAP OPERAS ON RADIO, WHICH CONSUME 80% OF DAYLIGHT AIRTIME. 05:57:11 - HOUSE WIFE IN KITCHEN TURNS ON HER RADIO TO LISTEN TO SOAP OPERA. ANOTHER KNITTING BY HER CONSOLE RADIO AS SHE SITS IN LIVING ROOM. 05:57:23 - ACTORS AND ACTRESSES AT MICROPHONE TAKE TURNS READING THEIR SCRIPTS DURING SOAP OPERA DRAMS, AS TECHNICIAN DOES SOUND EFFECTS LIKE WALKING, OPENING AND SLAMMING DOOR, HOST THEN TELLS AUDIENCE TO LISTEN IN TOMORROW TO THE CONTINUING DRAMA. THEN ONE ENDS WITH "TIME MARCHES ON". 05:58:28 - END
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1946
- Rights:On request
- Decade: 1940s
- File Name: IG-26