- Title: SC-90
- Summary: A NEW LIFT TO LIVING: THE 1956 FRIGIDAIRE REFRIGERATOR.
- Description:01:37:06 - DARK SILHOUETTE OF A WOMAN STANDING WITH ARMS & LEGS OUTWARD. SHE LIFTS HER ARMS TO THE SKY. 01:37:41 - COLLAGE OF 1950s MAGAZINES. POST, LIFE, BETTER HOMES, AMERICAN HOUSE, FARM JOURNAL. 01:37:44 - PAPER ADS FOR NEW LIFT TO LIVING. 01:37:53 - TEASER POSTERS FOR STORE WINDOWS OR SALES ROOM WALLS. 01:38:03 - WOMAN SECRETARY WRITING NOTES. 01:38:08 - CU FRIGIDAIRE SELECT-A-GIFT FOLD OUT BROCHURE. WOMAN'S HANDS OPEN IT UP. 01:38:14 - MAN AT DESK LOOKS AT CARD. PICKS UP PHONE, DIALS. 01:38:21 - CU OLD FILM PROJECTOR. 01:38:28 - CU HAND TURNS PAGE ON CALENDAR. NOVEMBER 14 TO NOVEMBER 15. 01:38:33 - CU HAND LIFTS PAGE OF BOOKLET. AD FOR FRIGIDAIRE. CU CO-OP ADS FOR 1956 FRIGIDAIRE. 01:38:48 - CAMERA CREW SETTING UP IN A 1950s HOUSE. COUPLE SITS IN DIRECTORS CHAIRS. "MY FAVORITE HUSBAND" TV PROGRAM. 01:38:58 - BARRY NELSON, WHO PLAYS GEORGE COOPER, TURNS TO CAMERA, SAYS HELLO. VANESSA BROWN, WHO PLAYS WIFE LIZ,TURNS AND SAYS HI. DRESSED IN GOWN. THEY STAND & TURN TOWARD CAMERA. TALK ABOUT HOW LUCKY THEY ARE TO HAVE FRIGIDAIRE AS SPONSORS. 01:39:49 - CU HAND LIFTS UP CALENDAR PAGE FROM NOVEMBER 15 TO NOVEMBER 16. WORDS OVER ONE NATIONAL ANNOUNCEMENT DAY. 01:40:03 - MONTAGE OF 1950s PEOPLE TALKING IN EACH OTHERS EARS. WHISPERING. PASSING SOMETHING ON. LOOKS OF EXCITEMENT, AWE, 01:40:32 - COOL DISPLAY OF 1950s MAGAZINES. POST & LIFE. HAND TAKES A POST. HAND TAKES LIFE. 01:40:36 - TWO 1950s WOMEN SITTING ON A COUCH FLIPPING THROUGH MAGAZINES. 01:40:42 - CU AD FROM MAGAZINE. VOICE OVER TELLS OF THE ADVANTAGES OF NEW FRIDGE. 01:41:13 - WOMAN FLIPS PAGES OF ADS ON SOFA. 01:41:23 - CAMERA PANS COLLAGE OF MAGAZINES. 01:41:37 - PEOPLE MILLING ABOUT IN AN APPLIANCE STORE. SHOWS DIFFERENT MODELS OF REFRIGERATORS. GROOVY DISPLAYS & INSERTS. MAN CHANGING DISPLAY. ADDS A SANTA HEAD ON TOP OF DISPLAY. 01:42:11 - AERIAL OF 4 CORNER DISPLAY OF FRIDGES. PEOPLE OPENING, CLOSING, CHECKING OUT NEW FRIDGES. 01:42:18 - PEOPLE WALKING AROUND ENTHUSIASTICALLY LOOKING AT MERCHANDISE. HUSBANDS & WIVES SHOPPING TOGETHER. 01:42:29 - ARRAY OF FRIDGES WITH BANNERS HANGING. 01:42:36 - PEOPLE APPEAR AROUND MACHINES. GREAT EXAMPLE OF CLOTHING. PEOPLE SHOP IN SUITS. COOL DISPLAYS. 01:42:45 - HEAT MINDER DEMONSTRATOR. WOMAN OPENS TOP OF PAN. PAPER PAGES SHOW DIFFERENT FOODS COOKING. EGGS FRYING, STRING BEANS, AT END HAND POPS UP. 01:42:58 - SALESMAN WITH CUSTOMER. CU BOOKLET. HANDY FACTS & FIGURES SALES BOOK. 01:43:40 - STORE ROOM FILLED WITH NEW REFRIDGERATORS. PEOPLE LURK IN BACKGROUND. 01:44:07 - WOMAN RAISES HER ARMS TO THE SKY. 01:44:29 - FILM ENDS.
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1956
- Rights:On request
- Decade: 1950s
- File Name: SC-90