How To Survive Lifestyle

Record ID: 126804
  • Title: How To Survive Lifestyle
  • Date: 22nd March 1989
  • Summary: ACCORDING TO ADVERTISERS LIKE SAATCHIS, WE ALL HAVE A 'LIFESTYLE', WHETHER WE'RE A SELF-EXPLORER (HALIFAX MAN IN HIS DOCKLANDS FLAT), LIVELY LADIES (GOLD BLEND), OR JUST PLAIN AIMLESS (HEROIN ADVERT CAMPAIGN). THIS FILM LOOKS AT HOW ADVERTS TARGET PARTICULAR PSYCHOLOGICAL GROUPS TO MAKE A MORE FORCEFUL IMPACT AND, MORE ALARMINGLY, HOW EMPLOYERS USE A SIMILAR PSYCHOLOGY TO DECIDE WHO TO HIRE AND FIRE, THE GOVERNMENT ITSELF PITCHING POLICIES AT SOME LIFESTYLE GROUPS WHILST IGNORING OTHERS. WHAT'S YOUR LIFESTYLE AND WILL YOU SURVIVE IT?
  • Description:FILM PRESENTING AND ANALYSING LIFESTYLE AND SOCIAL VALUE GROUP RESEARCH AND ASKING WETHER SUCH RESEARCH GENUINELY PROVIDES NEW AND IMPORTANT ANALYSIS AND TO WHAT USES IS THIS RESEARCH BEING PUT.
  • Broadcaster:Channel 4
  • Collection: Channel 4
  • Genre:Feature Films
  • Producer:EastWest Productions
  • Programme Episode:Episode 1
  • Transmission Date:22/03/1989
  • Rights:On Request
  • Decade: 1980s
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