Summary:HELLO magazine has been a phenomenal success in the UK. In just over four years its circulation has risen to nearly half a million copies a week, more than the combined monthly circulation of Harpers and Queen, Vogue and Tatler, and celebrities queue up to appear in it. This film analyses the success of HELLO and provides a unique behind-the-scenes account of how the magazine is put together and of the unique editorial and business philosophy behind it. The programme includes exclusive interviews with the Spanish owners of HELLO and with the Uruguayan aristocrat who arranges access to the world's royal families.
Description:HOW HELLO! MAGAZINE AND OTHER OLD-FASHIONED EUROPEAN MAGAZINES (LIKE PRIMA AND BELLA) HAVE PENETRATED THE BRITISH MARKET. WHAT'S THE SECRET OF THEIR SUCCESS? WILL IT LAST?