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Summary:For decades IBM has towered over one of the world's great industries, computers. Now its prosperity has been destroyed by tow years of huge losses, to the extent that it may not be able to survive in its present form. The market IBM dominated for so many years is fragmenting beyond all recognition. Swarms of new light-footed competitors are squeezing it out. High Interest has been given unique access to see how IBM is trying to save itself from disaster.
Description:AN EXAMINATION OF IBM'S CURRENT DIFFICULTIES. THE GLOBAL COMPUTER GIANT FINDS ITS MARKET DOMINATION CHALLENGED BY A HOST OF SMALLER COMPANIES AND MUST TRY TO ADJUST ITS ORGANISATION AND CULTURE TO MAINTAIN ITS LEAD