- Title: High Interest: Benetton
- Date: 18th April 1993
- Summary: Benetton has been described as Europe's fastest growing company, an Italian family owned firm that sets new standards of profitability and enterprise. It opens a new shop somewhere in the world every few days and through an innovative franchising scheme has expanded without great risk to itself. But the company's success hasn't been achieved without controversy. It is criticised for its privative advertising campaigns and for its aggressive expansion into the Tird World. The company it is claimed, cynically exploits the suffering of others for commercial gain. This film goes behind the scenes of the Benetton empire and assesses the strength of its business strategy and the morality of its "crusade" to bring the world's problems to the public's attention.
- Description:DOCUMENTARY ABOUT THE GLOBAL CLOTHING FRANCHISING OPERATION WHICH HAS GROWN FROM A COTTAGE INDUSTRY BY THE ADVENTUROUS USE OF BRANDING AND ADVERTISING
- Broadcaster:Channel 4
- Collection: Channel 4
- Genre:Documentary and Factual
- Producer:CONNAUGHT FILMS LTD
- Programme Episode:Episode 1
- Transmission Date:18/04/1993
- Rights:On Request
- Decade: 1990s