High Interest 2:Leader Of The Pack

Record ID: 121082
  • Title: High Interest 2:Leader Of The Pack
  • Date: 6th February 1994
  • Description:MARLBORO CIGARETTES HAVE BEEN SAVAGELY SLASHED IN PRICE IN THE US. IT'S PART OF PHILIP MORRIS'S STRATEGY TO SURVIVE IN THE DECLINING TOBACCO MARKET IN THE WEST. WE FOLLOW THE TOBACCO GIANTS' "EXIT STRATEGIES" AND ASK CAN THEY WORK?
  • Broadcaster:Channel 4
  • Collection: Channel 4
  • Genre:Documentary and Factual
  • Producer:Unspecified
  • Programme Episode:Episode 1
  • Transmission Date:06/02/1994
  • Rights:On Request
  • Decade: 1990s
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