- Title: India Calling
- Date: 28th July 2002
- Summary: Continuing the Indian Summer season. India Calling is a funny and poignant film about the unlikely social revolution triggered by the growth of the call centre. Many British companies are subcontracting their call centre operations to India, where highly qualified graduates take on whole new British identities in order to become cold-calling telesales agents for a fraction of the price it costs in the UK. The film follows 'customer care executives' as they embark on jobs in call centres in Delhi, speaking to British customers who have no idea they are talking to sales people on the other side of the world. Offering a unique insight into this fantastical world, the film observes the new recruits as they go through their 'cultural familiarisation,' grappling with British fashion, television and societal quirks.
- Description:This documentary follows the lives of Seema,Von,Monica and Sudarta - workers in India's billion dollar call centre industry,employed by Western companies to sell western goods and services to people in Britain and America. Staff are trained to pretend they are calling from call centres in Britain and even give themselves British names.
- Broadcaster:Channel 4
- Collection: Channel 4
- Genre:Documentary and Factual
- Producer:Mentorn Barraclough Carey Productions Ltd.
- Transmission Date:28/07/2002
- Rights:UK and Eire
- Decade: 2000s