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Description:This programme gets to the root of the problem that guns are seen as cool,fashionable and desirable,by many young people today and until we change that perception,we're not going to solve the problem. In 'Guns are Cool' we meet the advertisers,the kids on the street,the politicians and the police and attempt to answer the question: what we can do to halt the ever increasing numbers of young people carrying guns on the streets of Britain today.