- Title: RAW VIDEO: Formula 1's Alpine Move Into New Territory With Electric 'Hot Hatch'
- Date: 16th May 2023
- Description:Credit: Credit: Alpine/Cover Images Formula 1 and sports car firm Alpine are moving into unusual territory by making an electric hot hatch back. The firm has made sports cars since the 1950s and competed in F1 since 2020. Now, regular drivers can get a taste of Alpine speed with the A290_ß. Laurent Rossi, CEO, Alpine, says: “The A290_ß is the first stage in Alpine’s new era, the first step towards the all-electric Dream Garage in 2024. This urban show car has rewritten the playbook for electric hot hatches. The A290_ß is tapping into its rich legacy and ushering Alpine into the future, with an everyday experience of the motor sports spirit that has inspired the brand since its inception.” The Greek letter beta indicates an intermediate phase working up to the production vehicle’s official launch in 2024. The show car’s design, materials and technology encapsulate a new angle on electric cars that are just as suited for motor-sports tracks as they are for everyday drives – and as exciting for the driver as they are for passengers
- Collection: Cover Media
- Genre:Entertainment
- Producer:Cover Media
- Transmission Date:16/05/2023
- Decade: 2020s