- Title: VM-1491
- Summary: ELSIE & CO.: COLOR INDUSTRIAL ABOUT BORDEN MILK COMPANY. POST-WAR AMERICA, SUBURBIA, AMERICAN DREAM. ID CHARACTER ELSIE THE COW. NARRATED BY JACKIE COOPER.
- Description:00:23:05 - PAN COWS GRAZING IN FIELD. 00:23:20 - HOUSEWIFE PAT KIMBALL WALKS OUT OF FARM HOUSE TO FORD STATION WAGON. IS JOINED BY YOUNG DAUGHTER PATTY, WHO WAS PETTING A CALF ON LAWN. 00:23:29 - STATION WAGON DRIVING OUT OF FENCE ENCLOSED FARM, ONTO MAIN ROAD. COWS INSIDE FENCE ENCLOSURE. 00:23:50 - REENACTMENT: LONG LINE OF COVERED WAGONS AS FAR AS EYE CAN SEE RIDING WESTWARD TO HORIZON. HUGE THREE- MASTER SAILBOAT AT SEA. FARMER POURS MILK FROM METAL CAN INTO JUG HELD BY WOMAN IN COLONIAL DRESS 00:24:03 - FACE PORTRAIT MR. GALE BORDEN. WHOSE DREAM WAS TO PRESERVE FRESH FOODS. 00:24:18 - PAN SUPER MARKET IN STRIP MALL. 00:24:30 - FORD STATION WAGON RIDING ON ROAD TOWARDS CAMERA. 00 24 -- ENTERING STRIP MALL. 00 24 -- CU SIGN ON STORE FRONT "FARMER'S MARKET". 00 24 -- HIGH ANGLE INSIDE HUGE FARMERS MARKET WITH MEN, WOMEN PUSHING SHOPPING CARTS THROUGH THE MANY AISLES OF FOOD STUFFS. 00:24:49 - PAT KIMBALL ENTERS FARMERS MARKET, HAND IN HAND WITH DAUGHTER. PAT TAKES SHOPPING CART FROM STACK, ENTERS GROCERY SECTION. CU SHOPPING CART 00:25:17 - MONTAGE SHOPPERS INCLUDING DAUGHTER PATTY FILLING CARTS WITH BORDEN PRODUCTS. 00 25 -- CU VARIETY BORDEN CHEESES. 00:25:46 - LIEDERKRANZ ROTATING SIGN ON FACTORY BUILDING. 00 25 -- SIGN ON GLASS ENTRANCE DOOR: "THE BORDEN CHEESE CO." "HOUSE OF LIEDERKRANZ CHEESE". "DIVISIONAL OFFICE". 00:25:54 - WORKERS IN WHITE HATS, JACKETS POUR LARGE CANS OF MILK INTO VATS. 00 26 -- WORKERS GETTING DRESSED IN LOCKER ROOM. 00:26:13 - CU WORKER SCRUBS SMALL CAKES OF CHEESE WITH SALT SOLUTION, PLACES TRAY OF SCRUBBED CAKES IN RACKS 00:26:24 - WORKERS MAKING CREAM CHEESE IN STAINLESS STEEL VAT COOKERS. 00 26 -- CU TESTS CONSISTENCY OF CHEESE. 00:26:33 - WOMEN, MEN SIT AT CONVEYOR CHECK, SMALL PACKAGES AS THEY ROLL BY. 00 26 -- CU MECHANISM LINES UP, TURNS PACKETS ON CONVEYOR. 00:26:57 - MS WORKERS TESTING PRODUCT IN LAB. 00:27:18 - WORKER TAKES TRAY OF CHEESE PADDIES TURNS THEM OVER, PLACES IT ON RACK. 00:27:40 - IN FINAL TEST, EXECUTIVE TASTES SMALL PIECE OF CHEESE. 00 27 -- CU BORDEN'S TRUCK DRIVER SITS IN TRUCK, TAKES TASTE OF CHEESE. 00:28:20 - MONTAGE WORKERS MAKING SWISS CHEESE IN HUGE PORCELAIN AND STAINLESS STEEL VATS. CUD IS REMOVED FROM VATS WITH CLOTH ATTACHED TO OVERHEAD BLOCK AND TACKLE. 00:28:35 - WORKER REMOVES WOODEN FRAME FROM ROUND 200 POUND WHEELS OF SWISS CHEESE. TWO WORKERS PICK UP THE WHEELS, TAKE THEM AWAY. 00 28 -- WORKER PICKS UP HEAVY WHEEL, PUTS IT ON RACK WITH OTHERS. 00:29:00 - CU WORKER THRUSTS INSTRUMENT IN CHEESE WHEEL, TAKES OUT SAMPLE, SMELLS IT. 00:29:08 - FORKLIFT OPERATOR MOVES CARTONS OF CHEESE TO BORDEN TRUCKS ON FACTORY PLATFORM. SIGN ON WALL: "THE BORDEN CO. LAKESHIRE-MARTY DIVISION". 00:29:32 - CU HUGE CUTTER WHEEL ROLLS OVER DOUGH, CUTS OUT THOUSANDS OF HEXAGON SHAPED BISCUITS. 00 29 -- FEMALE WORKERS AT CONVEYOR PACKING BISCUITS. 00:29:55 - MONTAGE BORDEN'S TRACTOR TRAILER TRUCKS ROLLING THROUGH CITIES, TOWNS, HIGHWAYS. 00 30 -- TRUCK ROLLS THROUGH SNOW COVERED RURAL AREA, CLOTHES LINE WITH SHIRTS IN FRGD. 00 30 -- TRUCK GOING ACROSS TRUSS BRIDGE. 00:30:25 - SALESMAN HELPS STORE WORKER, SET UP LARGE BORDEN'S DISPLAY IN SUPERMARKET. 00 30 -- STORE WORKER FILLING SHELVES IN SUPERMARKET. 00:31:08 - WOMAN AND DAUGHTER GOING THROUGH AISLES WITH SHOPPING CART. 00:31:22 - FORKLIFT DRIVER PULLS PALLET OF SACKS OF COFFEE BEANS OFF PILE IN WAREHOUSE. 00 31 -- MONTAGE OF LATIN AMERICAN COUNTRIES STAMPED ON COFFEE SACKS. 00:31:31 - MECHANISM TURNS COFFEE BEANS IN ROASTING MACHINE. 00 31 -- WORKER DIRECTS COFFEE AS IT COMES OUT OF GRINDER. 00 31 -- EXPERT SMELLS BLENDS OF COFFEE BEANS, RUNS THEM THROUGH TESTS IN LAB. 00:31:57 - TASTER SMELLS, TASTES CUPS OF COFFEE FROM SAMPLES TAKEN FROM PRODUCTION LINE. 00:32:09 - LINES OF ORANGE TREES IN LEMON ORCHARD. 00 32 -- CU MONTAGE LEMONS BEING PROCESSED, WASHED. SQUEEZED, CRUSHED, PEEL AND ALL AT PLANT, TO BE INTO DRY FRUIT POWDER. USED IN MINCE MEAT, LEMON AND LEMON PIES. 00 32 -- CARTONS MARKED "LEMON JUICE" ROLL ON CONVEYORS. 00:32:49 - "STARLAC" ALUMINUM FOIL PACKETS BEING FILLED BY MOVED ALONG BY MACHINES TO PACKING AREA. 00:33:19 - MONTAGE CARTONS STARLAC POWERED MILK BEING MARKED WITH STENCILS FOR COUNTRIES AROUND WORLD. 00:33:25 - CARTONS OF "KLIM" (POWERED MILK) BEING LIFTED ONTO CARGO SHIP BY WINCH. 00:33:25 - BORDEN PLANT. LARGE METAL CANS OF MILK ON CONVEYOR BELT MOVING FROM TRUCK INTO CONDENSED AND EVAPORATED MILK PROCESSING PLANT, WHICH STILL GOES ON AFTER 100 YEARS. 00:33:55 - MONTAGE WORKERS IN PLANT, LAB PROCESSING CONDENSED, EVAPORATED MILK. MONTAGE CANS FOR MILK BEING MADE AT HIGH SPEED. 00 34 -- CU TOPLESS CANS COMING TOWARDS CAMERA AT HIGH SPEED. FILING MACHINES WITH CANS AND MILK COMING TOGETHER. 00:34:50 - CAN IS CAPPED AND SOLDERED BY MACHINES. MACHINE REJECTS BAD SEALS. CANS GO THROUGH PRE-HEATING, LABELING, INTO CARTON AT 25 CASES AN HOUR. 00 35 -- CU WORKERS HANDS FILLING CARTONS. 00:35:30 - WOMAN WITH DAUGHTER, SHOPPING CART STOP AT MEAT COUNTER WITH CHICKENS NEATLY LINED UP IN BINS. COUNTER MAN SHOWS HER CHICKEN. 00 35 -- CU CHICKEN. 00:35:42 - CU CHICKEN CROWDED TOGETHER EATING SPECIAL FEED MADE WITH BORDEN'S ADDITIVES. 00 35 -- CU 50 POUND BAG OF "FLAYNDRY" A SUPPLEMENT FOR POULTRY FEED. 00:35:52 - WORKER PUTS LIVE CHICKEN ON SCALE FOR WEIGHING. 00:35:57 - SIGN OUTSIDE FACILITY: "BORDEN'S NUTRITIONAL RESEARCH LABORATORY". PAN TO BUILDINGS. 00:36:10 - CU WORKER TAKES SAMPLE BABY CHICKS OUT OF ONE OF MANY TRAYS OF CHICKS COMING OUT OF INCUBATOR. 00 36 -- CU HUNDREDS LIVE BABY CHICKS HUDDLED TOGETHER IN TRAY. 00:36:21 - NEAT ROW OF CHICKEN COOPS, HOUSES. DOZENS OF TURKEYS IN EACH. 00 36 -- CU BAG BORDEN'S TURKEY. 00 36 -- CU DOZENS TURKEYS IN COOP. 00 36 -- CU VARIOUS TYPES OF BORDEN'S FEED FOR VARIETY OF ANIMALS. 00:36:22 - HIGH ANGLE PIG PENS. 00 36 -- PIGS EATING FEED ON GROUND. 00 36 -- VARIETY OF DOGS BEHIND CAGES IN KENNEL. 00 36 -- CU SMALL DOG STICKS PAW OUT OF CAGE AS IF TO SHAKE HANDS. 00 36 -- TWIN DOGS SEPARATED BY WIRE FENCE RUN BACK AND FORTH ALONGSIDE EACH OTHER. LOOKS LIKE MIRROR IMAGES 00:37:04 - LARGE PLANT IN ILLINOIS (AND IOWA) WITH CONNECTING COVERED BRIDGES NEAR TOP FLOORS, CONVERT SOY BEANS INTO SOY MEAL AND OIL. 00 37 -- CU TALL STORAGE BINS. 00 37 -- CU SIGN ON BORDEN'S BUILDING IN ELGIN: "SPECIAL PRODUCTS DIVISION", "PRODUCT DEVELOPMENT LABORATORY". 00 37 -- MONTAGE MEN, WOMEN AT WORK IN LABORATORY. 00:37:41 - RAILROAD FREIGHT CARS ALONGSIDE BORDEN'S PLANT IN ELGIN WHICH MAKES MOST PRODUCTS MARKETED BY PRESCRIPTION DEPARTMENT. 00:37:42 - WORKER USING SPECIAL GADGET TAKES DOZENS OF EMPTY CANS OFF PILE IN ONE SCOOP, PLACES THEM ON CONVEYOR. CANS GO THROUGH PLANT IN CONTINUOUS MOTION, COME OUT IN LESS THAN A MINUTE, FILLED, SEALED, CARTONED ON ADJACENT PLATFORM INTO FREIGHT CAR 00:38:09 - WORKER PLACES METAL BEAKER OF SUGAR ON SCALE, POURS REST BAG INTO VAT. 00 38 -- CU MONTAGE CANS GOING THROUGH COMPLETE PROCESS MECHANICALLY, BOXED 00 39 -- WORKER PLACES CARTONS OF PRODUCT IN INCUBATION ROOM. 00:39:20 - FEMALE WORKER WEARS SURGICAL MASK AS SHE WORKS AT MACHINERY MAKING POWERED MILK SOY. 00 39 -- CANS OF MILK SOY GOING THROUGH MACHINES. 00:39:57 - POWERED "BREMIL", A SUBSTITUTE FOR BREAST MILK FOR BABIES IS BOXED, RIDES ON CONVEYOR. 00:40:00 - CARTONS ON CONVEYOR ENTERS FREIGHT CAR WHERE WORKERS PILE THEM. 00:40:21 - ELECTRIC LOCOMOTIVE SLOWLY PULLS AWAY FROM PLANT WITH LADEN FREIGHT CAR. TOWARDS CAMERA. 00:40:30 - BOTTLES, VARIOUS JARS OF BORDEN'S DIET PRESCRIPTION PRODUCTS. 00 40 -- DRIVE IN DRUG STORE. 00:40:57 - MONTAGE WORKER COTTAGE CHEESE AT CURD PLANT. CURD BEING PROCESSED AND CUT IN LARGE VATS. 00:42:14 - SMALL ROUND CONTAINERS OF BORDEN'S COTTAGE CHEESE BEING FILLED ELECTRONICALLY ON CONVEYOR. 00:42:33 - CU YOUNG GIRL TAKES BOTTLE OF BORDEN'S ELMER'S GLUE OFF SUPERMARKET SHELF. 00 42 -- GLUE BOTTLES BEING FILLED AT PLANT. TUBES OF GLUE POUR INTO CARTON FROM CHUTE. 00:42:50 - TILT DOWN FROM BORDEN'S SMOKE STACK AT CHEMICAL PLANT. HUGE CHEMICAL PLANT BUILDING, ONE OF 18 OWNED BY BORDEN'S THROUGHOUT WORLD. 00:43:10 - WORKER AT MACHINERY CHURNING ADHESIVES. 00 43 -- FORKLIFT DRIVER MOVING BARRELS OF CHEMICALS. 00 43 -- MONTAGE LARGE BAGS, CARTONS, FILLED WITH VARIETY OF CHEMICALS TO MAKE ADHESIVE. 00:43:34 - BORDEN'S DANBRIDGE LABORATORY BUILDING WHERE ADHESIVE STRENGTH IS TESTED. CU MONTAGE VARIOUS EXAMPLES OF RESIN STRENGTH. INCLUDING PARTICLE BOARDS, BOTTLE LABEL STAYING ON AFTER SUBMERGING IN WATER AND OTHERS TESTS. 00:44:37 - CU CARDBOARD SUBMERGED IN WATER FALLS APART. CARDBOARD FORTIFIED WITH BORDEN RESIN STAYS INTACT. 00:44:55 - FREIGHT TRAIN PASSES IN FRONT OF ORIGINAL RESIN PLANT NEAR BAINBRIDGE. 00 45 -- CU TANKS OF FORMALDEHYDE IN FRONT OF PLANT. 00 45 -- BORDEN TANKER TRUCK WITH POLYVINYL ACETATE PASSES IN FRONT OF PLANT. HUGE OUTDOOR CHEMICAL TANK WITH "BORDEN" WRITTEN ON IT. 00:45:19 - WORKER EXAMINES HUGE ROTATING TANK IN LEVINSTON, MASSACHUSETTS. PLANT PRODUCING VINYL, THE MOST VERSATILE OF MODERN RESINS. 00 45 -- WORKER FILLS SACK WITH VINYL POWDER. 00 45 -- WORKER HANDLING RUBBER LIKE VINYL AS IT GOES THROUGH ROLLER ON MACHINE. 00:45:53 - MONTAGE VARIETY OF PRODUCTS BEING MADE FROM VINYL, INCLUDING PHARMACEUTICAL TUBING, SPRINKLER AND GARDEN HOSES. 00:46:27 - CU GARDEN SPRINKLER IN USE. 00:46:33 - HOUSEWIFE (PAT) TAKES SEVERAL CONTAINERS OF MILK, BUTTERMILK FROM FREEZER AT SUPERMARKET, PLACES THEM IN SHOPPING CART. 00:47:00 - TANKER TRUCK WITH "ELSIE THE COW" LOGO ON BACK, PULLS INTO DAIRY FARM. 00 47 -- CU SPECIAL FEEDER TRUCK FILLS FEEDER TROUGHS WITH SPECIAL FEED AS COWS EAT. TWO FARMER RUN HANDS THROUGH FEED TO CHECK CONSISTENCY. 00:47:43 - DRIVER OF MILK TANKER TRUCK CONNECTS HOSE TO MECHANICAL PUMP, FILLS TRUCK TANK WITH MILK. 00 47 -- "ELSIE THE COW" LOGO ON BACK OF TANK TRUCK 00 47 -- POV CAR FOLLOWING BEHIND. 00:47:57 - HUGE BORDEN'S MILK PLANT. TANKER TRUCK PULLING IN. 00 48 -- WORKER CLIMBS TRUCK, OPENS LID, PLACES LADLE INSIDE TO TAKE SAMPLE OF MILK FOR TESTING. 00:48:27 - LARGE MILK CANS TAKEN OUT OF TRUCK BY WORKER, PLACED ONTO CONVEYOR GOING INTO PLANT. 00:48:39 - MONTAGE TECHNICIANS TESTING MILK SAMPLES IN QUALITY CONTROL LAB. 00:49:29 - WORKER USES HOSE TO CLEAN FLOORS AND TANKS IN PLANT. 00 49 -- CU SCRUB BRUSH IN USE. 00 49 -- WORKERS CLEANING PIPES IN TANKS WITH SOAP SOLUTION. PIPES IN PLANT ARE TAKEN APART, CLEANED AFTER EVERY RUN. 00:49:52 - SPARKLING CLEAN BOTTLES BEING FILLED, WITH MILK, CAPPED IN BOTTLING SECTION. 00 50 -- CU BOTTLES NEATLY MOVING ALONG ON MACHINES. 00:50:19 - FLEET BORDEN'S TRUCKS IN GARAGE. 00 50 -- CU BOXES WITH SIX QUARTS IN EACH MOVE ON CONVEYOR TO REFRIGERATOR TRUCKS. WORKERS FILLING TRUCKS. 00:51:53 - CARAVAN OF VARIOUS SIZE TRUCKS PULLING OUT OF GARAGE. 00 52 -- MONTAGE VARIOUS SCENES TRUCKS PULLING OUT OF PLANTS THROUGHOUT COUNTRY AND CANADA 00:53:10 - MONTAGE TRUCKS MAKING DELIVERIES IN CANADIAN CITY AND SUBURBAN AREAS. 00:53:53 - CU MILKMAN FILLS HAND HELD CARRIER WITH MILK BOTTLES FROM TRUCK. DELIVERS DOOR TO DOOR TO MOBILE HOMES AND APARTMENT HOUSES. 00:54:25 - MAN OPENS DOOR, HANDS EMPTIES TO MILKMAN WHO HAND HIM FULL BOTTLES, THEY CHAT AMICABLY. 00 54 -- CHILDREN RUN OUT TO MEET MILKMAN. 00 54 -- CU MILKMAN'S FEET ALMOST STUMBLES ON CHILDREN TOYS IN WALKWAY. 00:54:51 - MILKMAN TAKES NOTE FROM EMPTY MILK BOTTLE, ASKING HIM TO "PLEASE FEED THE PET". MONTAGE FRIENDLY DOGS GREETING MILKMAN. 00:55:08 - UNFRIENDLY DOG GROWLS AS MILKMAN CAUTIOUSLY APPROACHES. DOG PRECEDES HIM UP STEPS, STOPS, GROWLS, EVERY FEW STEP. 00 55 -- CU GROWLING DOG. 00:55:40 - MILKMAN CLIMBS TO HOUSE ON HILL. GETS THERE, FINDS NOTE, ASKING FOR 1/2 PINT OF CREAM. 00 55 -- CU MILKMAN RUBS CHIN WHEN HE SEES HE HAS TO GO BACK FOR CREAM. 00:55:52 - ICE CREAM SALESMAN FILLS FREEZER BIN AT SUPERMARKET WITH BORDEN'S ICE CREAM. 00:56:42 - YOUNG PAT PLACES SEVERAL CONTAINERS OF ICE CREAM MOTHER'S SHOPPING CART. 00:56:58 - PAN BORDEN'S ICE CREAM PLANT WITH "ELSIE THE COW" LOGO ON ROOF. 00:57:10 - MONTAGE VARIOUS SCENES INSIDE ICE CREAM PLANT IN LOCAL AREA: ICE CREAM BEING MADE, PACKED IN MODERN PLANT, TESTED FOR PURITY AND FOOD VALUE. 00:59:00 - WORKER DECORATES ICE CREAM FOR VALENTINE'S DAY. 00 59 -- MACHINES MAKING SMALL ICE CREAM PADDIES, ICE CREAM CONES HUNDREDS AT A TIME. 00 59 -- DIPPING THEM IN CHOCOLATE. 00 59 -- LITTLE GIRL EATING CHOCOLATE CONE IN SUPER MARKET. 00:59:57 - WOMAN CASHIER AT SUPER MARKET CHECK OUT COUNTER CHECKS OUT PAT AND DAUGHTER. 01 00 -- CU SHOPPING CART FULL OF BORDEN'S PRODUCTS. 01:00:20 - VARIOUS SCENES INSIDE BORDEN'S HEADQUARTERS BUILDING AT 350 MADISON AVENUE, NEW YORK CITY. 01:00:32 - WORKERS ROLL LARGE SHELF ONTO FREIGHT ELEVATOR. 01 00 -- FEMALE WORKERS IN OFFICE LINED WITH TELETYPE, DATA PROCESSING MACHINES. 01 00 -- CU DATA PROCESSING MACHINE IN OPERATION. 01:01:15 - EXECUTIVES AT BORDEN'S BOARD MEETING 01 01 -- CU A LIVE "ELSIE THE COW" IS THERE AT BOARD MEETING. 01:01:36 - 1936 ORIGINAL CARTOON OF "ELSIE". 01 01 -- MONTAGE "ELSIE THE COW", BORDEN'S ADVERTISEMENTS. 01:02:09 - MEN, WOMEN AT TABLE MAKING TASTE TESTS, JOTTING DOWN THEIR OPINIONS. 01:02:30 - MONTAGE VARIETY OF POWDERED BORDEN'S PRODUCTS BEING MIXED INTO DRINKS. 01:03:00 - CU BORDEN PRODUCTS FROM HOUSEWIFE SHOPPING CART SHOWN INDIVIDUALLY AS THEY ARE CHECKED OUT. 01:03:40 - HIGH ANGLE WORKER FILLS SHOPPING CART AS CASHIER ADDS UP BILL AT SUPERMARKET. 01:03:48 - ANIMATED HEAD OF "ELSIE THE COW" WITH MOTTO, "IF ITS BORDEN'S ITS GOT TO BE GOOD" 01:03:52 - THE END.
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1957
- Rights:On request
- Decade: 1950s
- File Name: VM-1491