- Title: VM-1478
- Summary: AMERICAN ENTERPRISE""": ACTOR WILLIAM SHATNER STARS IN & NARRATES. PLAYS INDUSTRIALIST LOU CRAFT.
- Description:00:01:06 - SCENES IN FLAG FACTORY: CU FINGERS HAND SEWING STARS ON U.S. FLAG BLUE BACKGROUND. CU FACTORY TIME CLOCK READING 9:07 AM. CU MANY HANDS PLACING CLOTH STARS ON BLUE BACKGROUND, PAN TO CLOCK TICKING OFF SECONDS. FINGERS SEWING ON THE STARS; CU SEWING MACHINE IN ACTION SEWING ON STRIPES, HEMS. 00:01:23 - MORE CU SEWING MACHINE OPERATOR'S FINGERS IN ACTION AT U.S. FLAG FACTORY. 00:01:56 - PAN FROM MEZZANINE BALCONY TO HUNDREDS OF VERY ACTIVE WORKERS AT DESKS BELOW. 00:02:05 - PAN TO LOU CRAFT, (PLAYED BY WILLIAM SHATNER) WEARING SUN GLASSES, BUSINESS SUIT CIRCA 1970s, ORGANIZER, WHO BUILDS SHOPPING CENTERS, WALKS AMID THE DESKS TOWARDS CAMERA. SHATNER VO "LOU CAN SEE A SHOPPING MALL WHERE OTHERS SEE ONLY CRAB GRASS". 00:02:28 - CU SHATNER SHOWS ARTICLE IN "NEW YORK TIMES" TO MAN AT DESK. 00:02:41 - COCKY LOU CRAFT (SHATNER) EXITS TAXICAB, WALKS OVER TO HOTDOG STAND ON CORNER, SAYS "HI HERE IT IS. A PLACE WHERE THE LOU CRAFT LEGEND STARTS". "HA! MAKES GOOD COPY". SHATNER MAKES ANALOGY OF HOTDOG STAND TO WHAT "BUSINESS AND MARKETING IS". 00:03:15 - SHATNER IN FRONT OF HOTDOG STAND SPEAKING AS VENDOR SELLS HOTDOGS TO CUSTOMERS IN BKGD 00:03:28 - HERD OF CATTLE ON RANGE BEING DRIVEN TOWARDS CAMERA BY COWBOYS DURING CATTLE DRIVE TO MARKET. SHATNER NARRATES. 00:03:32 - MONTAGE VARIOUS SCENES OF CATTLE AND COWBOYS DURING CATTLE DRIVE. SHATNER VOICE OVER TELLS OF ENTREPRENEUR JOE MCCOY WHO WITH THE HELP OF RAILROAD BUILT HUGE CATTLE BUSINESS. 00:04:03 - CATTLE IN CORRALS, COWBOYS ON HORSEBACK GUIDING THEM IN. ZOOM AWAY HUGE COMPLEX OF CORRALS, PENS WITH CATTLE. CATTLE AN COWBOY IN PEN. 00:04:57 - HUNDREDS OF SIDES OF BEEF HANGING ON HOOKS IN HUGE SLAUGHTER HOUSE FREEZER. WORKERS WITH HARD HATS, WARM CLOTHING, HANDLING THE BEEF. MAN RUNS FORKLIFT TO MOVES HEAVY BEEF SIDES. 00:05:12 - BUTCHER WITH HARDHAT, WHITE COVERALLS, TRIMS FAT OFF HANGING SIDE OF BEEF. AS SHATNER VO SPEAKS ABOUT GUSTAVAS SWIFT WHO STARTED MOVING BEEF VIA REFRIGERATOR RAILROAD CARS. 00:05:25 - CU HUGE CHUNKS OF CHOPPED MEAT BEING DUMPED INTO CAT TOWARDS CAMERA. 00:05:32 - CU MACHINE FORMING CHOPPED MEAT INTO HAMBURGER PADDIES, PILING THEM INTO NEAT SQUARES, EACH SEPARATED BY PIECE OF PAPER, MOVING ALONG ASSEMBLY LINE WHERE THEY ARE PACKED IN SMALL PACKAGES, BOXED. HE SPEAKS OF CONSUMPTION WHICH WAS ORGANIZED BY RAY KROFT, "THE HENRY FORD OF HAMBURGERS". 00:05:39 - CU DOZENS HAMBURGERS ON GRILL AT MCDONALD'S FAST FOOD STORE. WORKERS PUTTING ON THE FIXINGS AND INTO BUNS. SHATNER VOICE OVER: "AT MCDONALD'S A BIG MAC, IS A BIG MAC, IS A BIG MAC". 00:05:53 - AMISH MAN STRADDLES BEAM AS HE HAMMERS WOOD PEG INTO HUGE WOODEN BEAMS AT CONSTRUCTION SITE, ZOOM AWAY MAN MOVING HEAVY BEAM ON FORK LIFT. 00:06:08 - ZOOM AWAY HUGE BEAM SECTIONS OF WALLS BEING LIFTED INTO PLACE BY HAND. CU YOUNG AMISH MAN WITH BEARD SUPERVISING. 00:06:20 - MAN RIDES ON CABLE HANGING FROM CRANE AS IT MOVES ACROSS BUILDING. CU AMISH ELDER WITH BEARD, BLACK HAT, LOOKS UP AT CRANE WHICH LOWERS BEAM AND MAN DOWN TO ROOF AREA. WORKERS ATTACH ROOF BEAM WITH WOODEN PEGS. 00:06:50 - CU WHITE BEARDED ELDER, BLACK HAT, PENCIL ON EAR, HAMMERS AWAY. CU WOODEN PEG HAMMERED IN, EXCESS CUT OFF WITH SAW. 00:06:59 - CU PAN RAGING RIVER WATERS TO TEXTILE FACTORY ON SHORE. 00:07:19 - CU PAN PILE OF RAW COTTON IN FACTORY WAREHOUSE. 00:07:21 - CU COTTON SPOOLS AND WOMEN WORKERS AT MACHINES IN FACTORY. 00:07:39 - CU STARS ON BLUE BACKGROUND OF U.S. FLAG ROLLS OUT OF SEWING MACHINE OPERATED BY WOMAN, BACK TO CAMERA. PAN TO OTHER WORKER AT MACHINES, AT TABLES, MAKING FLAGS IN PLANT. 00:07:52 - CU WOMAN'S HAND FEEDING FLAG INTO MACHINE PLACING GROMMETS IN FLAGS.. 00:08:01 - REAMS OF SOLID RED MATERIAL IS MOVED BY HAND TRUCK. 00:08:11 - WOMAN WORKER FEEDS WHITE STRIPES INTO SEWING MACHINES. 00:08:22 - CU FACE SHOT VICE PRESIDENT OF SALES SPEAKING ABOUT HIS ROLE IN SALES. 00:08:51 - CU TALKING HEADS: CU PRESIDENT OF COMPANY BILL STANGLER LISTENS TO PURCHASING AGENT BOB WAGNER SPEAK OF AVAILABILITY OF MATERIALS NEEDED FOR FLAGS. 00:09:47 - CU PRESIDENT OF COMPANY BILL STANGLER TALKS OF HISTORY OF COMPANY. 00:10:17 - PAN WORK TABLES WITH FLAG MATERIALS DRAPED ON THEM, PEOPLE AT WORK AT THE MACHINERY, FLAG MATERIAL MOVING THROUGH MACHINES. BILL STANGLER VOICE OVER SPEAKING OF HISTORY OF COMPANY. 00:10:45 - CU FACE SHOT OF STANGLER SPEAKING. 00:11:01 - COMPLETED FLAGS BEING FOLDED AND PILED BY TWO WOMEN. CU BOXES OF INDIVIDUAL FLAGS PILED HIGH. 00:11:37 - SIX WOMEN WORKERS HAVING LUNCH ON PICNIC TABLE IN FACTORY. CU PAN WOMEN EATING. 00:12:10 - CU FACE SHOT VICE PRESIDENT WAGNER SPEAKING, SAYS: "WE HAVE TO MAKE A FLAG FOR $4.80, SELL IT FOR $5.60 IN ORDER TO MAKE A PROFIT". SAYS HE HAS TO SHOW WHY THEY MUST MAKE $.80 PROFIT. 00:12:34 - CU FEDERAL BANKRUPTCY JUDGE TALKS ABOUT PROBLEM OF SOLVENCY OF COMPANIES AND OF BANKRUPTCIES. 00:13:32 - CU TILT UP MANY HEADS OF CATTLE JAMMED TOGETHER IN CORAL AT AUCTION. CU FARMER IN STANDS AT AUCTION. SELLERS AT DAIS TAKING BIDS. CATTLE IN FRGD "WELCOME TO OMAHA" SIGN IN FRONT OF DAIS. TOTE BOARD WITH HEAD-COUNT, WEIGHT OF CATTLE IN BKGD. 00:13:54 - GROUP OF BLACK CALVES ARE COUNTED IN CORRAL 00:14:02 - CU MEN ON PHONES WITH CUSTOMERS AT STOCK MARKET. SHATNER WALKS AMONG THEM. SHATNER VO: "I LOVE THIS ROOM, I GET A HIGH JUST WALKING THROUGH IT." 00:14:18 - MEN WOMEN BUSY AT DESKS, ON PHONES, WALKING AROUND. CU MONTAGE PAN VIEW LOOKING OVER SHOULDERS OF WORKERS MAKING SALES, ON PHONES AT THE STOCK MARKET. 00:14:53 - CU FACE VIEW SHATNER SPEAKING OF BUSINESS. 00:15:09 - CU ZOOM AWAY FACE OF INDIAN CHIEF ON RAILWAY COMPANY COMMON STOCK CERTIFICATE. 00:15:19 - CU "GREEN STAR STEAMSHIP 1000 SHARE STOCK CERTIFICATE, CU ZOOM IN DRAWING OF LOCOMOTIVE, FREIGHTER AT PIER ON FACE OF CERTIFICATE. 00:15:36 - CU ZOOM AWAY DRAWING ON ATCHISON, TOPEKA AND SANTA FE RAILWAY COMPANY STOCK CERTIFICATE 00:15:49 - CU TWO RAILROAD CARS COUPLERS COMING TOGETHER. SHATNER VO SPEAKS ABOUT U.S. RAILROAD. CU HANDS TURNING WHEEL, LOCKING COUPLERS IN PLACE. 00:16:00 - LOCOMOTIVE WITH BOX CARS ROLLS BY WAGON LOADED WITH CRATES. "WELLS FARGO" 00:16:11 - CU RAILROAD RATES SHEET FOR CHICAGO AND NORTHWESTERN RAILROAD. CU SLOW TILT DOWN SHEET 00:16:31 - VIEW OF SNOWBOUND COUNTRYSIDE AS SEEN BY LOCOMOTIVE ENGINEER. HANGING OUT HIS WINDOW, BACK TO CAMERA. 00:16:39 - CU FINGERS TAPPING MESSAGE ON TELEGRAPH. 00:16:45 - OLD FASHION LOCOMOTIVE ROLLING AMID SNOWBOUND FOREST OF LEAVELESS TREES, HISSING TO A STOP. 00:17:05 - ENGINEER, BACK TO CAMERA, JUMPS OF STOPPED TRAIN ON SNOWBOUND TRACKS IN MIDDLE OF FOREST, RUNS TOWARDS TRACK SWITCH. 00:17:11 - ENGINEER PULLS LEVER TO SWITCH TRACK. STEAMING LOCOMOTIVE IN BKGD, WALKS BACK TO LOCOMOTIVE, JUMPS ON. STEAMING TRAIN SLOWLY CHUGS ON TOWARDS CAMERA. 00:17:44 - CU TILT DOWN MANIFEST OF RAILROAD TRAIN'S CARGO SOUND HEARD OF LOCOMOTIVE CHUGGING AWAY. CU VIEW OF TRAIN GOING BY AND AWAY DOWN TRACKS. 00:18:13 - MONTAGE PAN BLAST FURNACES LIGHTING UP THE DARK PLANT, MOLTEN STEEL BEING POURED, SPARKS FLYING AS SHATNER VOICE OVER TALKS ABOUT STEEL INDUSTRY, WITH ITS INCREASED PRODUCTION, "THANKS TO ANDREW CARNEGIE'S MASS PRODUCTION METHODS" 00:18:41 - PAN FROM STREAM TO BRIDGE GOING OVER, TO TREMONT NAIL COMPANY FACTORY. CU TREMONT NAIL COMPANY TRUCK. 00:18:55 - CU STEEL CUT NAILS DROPPING INTO BIN FROM CHUTE AT FACTORY. VOICE OVER SAYS, "MORE STEEL IS USED ON NAILS THAN RAILS IN AMERICA. 00:19:03 - CU NAILS ARE CUT FROM FLAT PIECE OF STEEL HELD AT END OF POLE BY WORKER. MLS MACHINES CHUGGING OUT NAILS. 00:21:00 - AERIAL VIEW HIGHWAY SYSTEM WITH OVERPASSES AND RAMPS. MONTAGE AUTO TRAFFIC, PEOPLE ON ESCALATOR AT AIRPORTS, STREET SIGNS AS NARRATOR TALKS ABOUT VARIETY OF GRIDS WHERE PEOPLE MOVE ABOUT. "HIGHWAY GRIDS, AIRPLANE GRIDS, TELEPHONE GRIDS.", "WE ARE MOBILE" 00:21:30 - PLANE COMING IN FOR LANDING AS SEEN FROM CONTROL TOWER, CONTROLLERS COMMUNICATING. AIRLINER TAKING OFF, FLYING OVER CAMERA. CLOUDS AS SEEN FROM PLANE FLYING THROUGH THEM. 00:22:13 - CU VARIETY OF PIES, PASTRIES, CAKES, BISCUITS ROLLING OUT FROM OVENS ONTO CONVEYOR, BEING HANDLED BY WORKERS ON ASSEMBLY LINE. 00:22:34 - AFRICAN AMERICAN WOMEN WORKERS ROLLING, HANDLING DOUGH ON LONG TABLES, CU TRAYS WITH ROLLED DOUGH PASSING ON ASSEMBLY LINE CONVEYOR. 00:22:54 - CU ZOOM AWAY ORANGES ON TREES. ABOVE PAN HUGE OPEN TRUCK TRAILERS FILLED WITH ORANGES. CU ORANGES BEING POURED OUT OF BOXES ONTO CONVEYOR, ROLLING INTO FACTORY, SORTED BY WOMEN WORKERS ON ASSEMBLY LINE. 00:23:15 - HIGH ANGLE ORANGES DROPPING INTO VARIETY OF CHUTES. 00:23:22 - MACHINES FILLING, SEALING ORANGE JUICE CONTAINERS AT "TROPICANA" PLANT, FILLED CONTAINERS MOVING ALONG BY THE THOUSANDS ON CONVEYOR AND INTO BOXES AND SEALED. 00:23:49 - FORK LIFT DRIVER MOVES PALLET FULL OF CARTONS OF ORANGE JUICE. 00:23:56 - WORKERS PULL THEIR TIME CARDS, PUNCH IN FOR WORK. 00:24:25 - FEMALE X-RAY TECHNICIAN IN BOOTH GIVES VERBAL INSTRUCTIONS FOR WORKER BEING X-RAYED. CU SHE ENTERS X-RAY ROOM LIFTS MACHINE SO PATIENT CAN GET OFF TABLE. SHE NARRATES, TECHNICIAN SETS UP MACHINE FOR DIFFERENT ANGLE SHOTS. CU SPEAKS TO CAMERA, TALKS OF UNION, GOOD PAY = DIGNITY. 00:26:16 - CU FEMALE TECHNICIAN IN PROTECTIVE CLOTHING PEERS THROUGH SPECIAL MICROSCOPE. 00:26:28 - CU COMPUTER CHIP UNDER MICROSCOPE. 00:26:46 - WORKER LAYING WIRE MESH FOR FLOOR OF HUGE SHOPPING CENTER. 00:26:51 - LOU CRAFT (SHATNER) WITH BLUEPRINTS UNDER ARM WALKS TO RAILING OF MEZZANINE BALCONY OF CREIGHER RIDGE MALL, AS CAMERA ZOOMS AWAY HE TELLS ABOUT UNCOMPLETED MALL "THREE YEARS OF MY LIFE" AS CAMERA PULLS FURTHER AWAY. THEN ZOOMS BACK IN ON SHATNER. 00:27:43 - SHATNER WALKS TOWARDS CAMERA, SPEAKS AS HE WALKS. "I'VE GOT CONTRACTS TO BUILD PLACES LIKE THIS IN IRAN, AUSTRALIA, SOUTH AMERICA". "I THINK OLD J. P. MORGAN HIMSELF WOULD HAVE BEEN AMAZED". "I KNOW LATE AT NIGHT (PAUSE) I STILL AM".
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1976
- Rights:On request
- Decade: 1970s
- File Name: VM-1478