- Title: VM-1438
- Summary: LOOK FOR THE GOOD HOUSEKEEPING SEAL: PRODUCTS ARE TESTED IN THE LAB FOR SAFETY AND RELIABILITY
- Description:00:00:30 - SUNRISE, SUBURBIA 00:00:36 - SLEEPING WOMAN AWAKENED BY AN ALARM CLOCK, WAKES UP AND TURNS OFF THE ALARM, GOES BACK TO SLEEP UNDER AN ELECTRIC BLANKET 00:00:44 - CU LITTLE GIRL IN BED MOUTHS "MOMMY", MOS 00:00:48 - HUSBAND IN HIS OWN BED SHAKES WIFE AWAKE. 1950s TWIN BEDS. WOMAN SLOWLY WAKES UP 00:00:57 - CU HOUSEWIFE OPENS SHADES, WINCES AT THE SUNLIGHT, STARTS THE DAY'S DOMESTIC CHORES. 00:01:07 - HUSBAND ROLLS OVER IN BED, HE GETS TO SLEEP IN 00:01:16 - 1950s FAMILY AT THE TABLE, WIFE, MOTHER SERVES, POURS ORANGE JUICE INTO GLASSES. 1950s GENDER ROLES. CU PUTTING BREAD INTO TOASTER, MAKING TOAST 00:01:27 - 1950s SUBURBAN HOUSEWIFE DRIVES HER HUSBAND TO THE TRAIN STATION. COMMUTING TO WORK ON PUBLIC TRANSPORTATION 00:01:39 - HOUSEWIFE PULLS INTO BOHACK PARKING LOT TO DO THE GROCERY SHOPPING. DOMESTIC CHORES. 00:01:59 - PAN ROWS OF FRUITS GROCERY STORE FRUITS AND VEGETABLES SECTION. PAN TO CEREAL AISLE BRAND NAMES KELLOGG'S CORN FLAKES. NABISCO SHREDDED WHEAT. GERBER BABY CEREAL ALL BRAN 00:02:19 - 1950s HOUSEWIFE LEAVES GROCERY STORE CARRYING GROCERY BAGS OPENS CAR DOOR 00:02:25 - 1950s WOMAN SHOPS IN CLOTHING STORE, CLERK SHOWS HER ITEMS DRESS SHOP. CU GOOD HOUSEKEEPING SEAL OF APPROVAL. "GUARANTEED BY GOOD HOUSEKEEPING" 00:02:52 - 1950s WOMAN WALKS INTO THE PHARMACY. FEMALE EMPLOYEE ASSISTS HER 00:03:05 - 1950s HOUSEWIFE DOES LAUNDRY. DOMESTIC CHORES. PUTS CLOTHES IN THE WASHING MACHINE 00:03:12 - HOUSEWIFE WEARS A PINK APRON AND USES CLEANING FLUID ON SWEATER 00:03:17 - 1950s HOUSEWIFE WEARS PINK APRON AND SCARF BENT OVER HOLDING VACUUM CLEANER AND TALKING TO HER YOUNG SON WHOSE HOME FOR LUNCH 00:03:25 - HOUSEWIFE PUTS DINNER IN THE OVEN, 1950s KITCHEN 00:03:33 - HOUSEWIFE LOOKS AT WRIST WATCH, LATE, RUSHES THROUGH PREPARING SALAD FOR DINNER 00:03:37 - 1950s FAMILY AT THE DINNER TABLE EATING DINNER. MOTHER CUTS UP FOOD FOR HER SON. HUSBAND TELLS WIFE ABOUT HIS DAY, MOS. 1950s SEXISM "THE WIFE'S FIRST DUTY IS TO LISTEN" 00:03:54 - 1950s FAMILY RELAXES AFTER DINNER, KIDS SNUGGLED UP ON THE COUCH READING, WIFE RESTS WITH HER HEAD IN HAND, HUSBAND READS 00:04:00 - MOTHER LOOKS AT HER WRIST WATCH, TIME TO PUT THE CHILDREN TO BED. KIDS GIVE FATHER A GOODNIGHT HUG 00:04:21 - MOTHER TUCKS CHILDREN INTO BED. MOTHER GIVES HER YOUNG BOY HIS FAVORITE STUFFED TOY TO SLEEP WITH. "SECURITY BLANKET" 00:04:40 - ECU WOMAN PUTS ON MAKEUP, APPLIES MASCARA TO HER EYELASHES GETTING READY TO GO OUT. PUTS LIPSTICK ON. 1950s SEXISM NARRATOR SAYS: "YES BEING A GLAMOR GIRL IS PART OF THE HOMEMAKER'S BIG JOB" 00:04:54 - HUSBAND WAITS IN THE LIVING ROOM FOR HIS WIFE WHOSE GETTING READY. STANDING, HE SMOKES A CIGARETTE. LOOKS AT HIS WRIST WATCH. NARRATOR LISTS HOUSEWIFE'S MANY WEEKLY CHORES 00:05:10 - WIFE COMES OUT READY TO GO OUT FOR A NIGHT ON THE TOWN HUSBAND WRAPS WIFE'S FUR STOLE AROUND HER SHOULDERS AND THEY LEAVE 00:05:31 - CU 1950s ISSUES OF GOOD HOUSEKEEPING MAGAZINES & OLD BACK ISSUES. ARCHIVAL ISSUES. CU DATE MAY 2, 1885. 1902. CONSUMER'S GUARANTEE 00:06:44 - MONTAGE WORKERS AT THE GOOD HOUSEKEEPING INSTITUTE TESTING PRODUCTS. CHEMICAL LABORATORY. WASHING MACHINES IN THE LAUNDRY CENTER. CHECKING FABRICS IN THE TEXTILE LAB. PREPARING FOOD IN THE FOOD EVALUATION LAB. 00:07:26 - FEMALE LAB WORKER WEARS WHITE LAB COAT AND CONDUCTS LAB TESTS ON FOOD PRODUCTS, BREAD. POURING LIQUIDS INTO GLASS BEAKERS 00:07:40 - POV WALKING INTO ENGINEERING LABORATORY WITH 1950s EQUIPMENT 00:07:48 - WORKERS IN THE TEXTILE LAB OF THE GOOD HOUSEKEEPING INSTITUTE 00:07:51 - HAIR DRESSERS WORK ON CLIENTS IN THE BEAUTY CLINIC AT THE GOOD HOUSEKEEPING INSTITUTE. GIVING A MANICURE 00:07:57 - TEXTILE DEPARTMENT WORKERS INSPECT GARMENTS 00:08:01 - EXPERTS CONSULTING IN THE FASHION HEADQUARTERS 00:08:06 - SEAMSTRESSES SEWING IN THE SEWING CENTER 00:08:10 - WORKERS INSPECTING TOYS IN THE CHILDREN'S CENTER 00:08:12 - DECORATORS MEETING IN THE DECORATORS BUILDING 00:08:19 - 1950s WOMAN ASLEEP UNDER AN ELECTRIC BLANKET 00:08:25 - CU GOOD HOUSEKEEPING MEMORANDUM "CHECK ELECTRIC BLANKET "B" FOR ALL QUALITIES AND CLAIMS" SIGNED L.M. 00:08:31 - POV WALKING INTO ENGINEERING LAB WITH 1950s EQUIPMENT 00:08:40 - 1950s TESTING EQUIPMENT IN LAB TEMPERATURE & HUMIDITY TESTING 00:08:51 - ROOM WITH REFRIGERATORS BEING TESTED "HOT BOX" ROOM REFRIGERATORS WITH WIRES ATTACHED. TESTING HOUSEHOLD APPLIANCES 00:09:02 - CU "PASSED ALL TESTS OK FOR ADVERTISING", INITIALED R.J. 00:09:10 - CU WOMAN OPENS THE BLINDS, WINCES AT THE BRIGHT SUNLIGHT VENITIAN BLINDS 00:09:17 - TESTING VENITIAN BLINDS IN ENGINEERING DEPARTMENT LAB MACHINE PULLS BLINDS UP & DOWN 00:09:26 - CU PASSED ALL TESTS OK FOR ADVERTISING INITIALED A.S. 00:09:33 - CU MAN PUTTING BREAD IN TOASTER 00:09:39 - TOASTER BEING TESTED IN LAB SAFETY TESTS FOR SHOCK 00:10:01 - CU VACUUM CLEANERS IN COMPARISON TEST. HOUSEHOLD APPLIANCES WEIGHING THE CONTENTS OF THE VACUUM BAG ON A SCALE 00:10:26 - 1950s HOUSEWIFE COOKING DINNER, PUTS DINNER IN THE OVEN 00:10:35 - ENGINEER TESTING OVEN'S INSULATION, HOW WELL IT KEEPS THE HEAT IN 00:10:42 - CU TESTER TAKES CAKES OUT OF THE OVEN, CHECKING THE HEAT DISTRIBUTION EVENESS IN CAKES BAKED IN DIFFERENT PARTS OF THE OVEN 00:11:06 - 1950s HOUSEWIFE WASHING LAUNDRY. PUTS CLOTHES IN WASHING MACHINE 00:11:11 - TESTERS IN THE LAUNDRY CENTER TESTING WASHING MACHINES WEIGHS PILE OF LAUNDRY 00:11:34 - CU STUFFING CLOTHES IN WASHING MACHINE TO THE FULLEST CAPACITY AND ADDING DETERGENT 00:11:55 - INSPECTOR WRITES DOWN RESULTS ON CLIPBOARD 00:12:06 - SOIL CLOTHS ARE MEASURED BY A REFLECTOMETER. TELLS HOW CLEAN THEY ARE 00:12:25 - CU ARTICLE ON LAUNDRY METHODS IN GOOD HOUSEKEEPING MAGAZINE, HAND FLIPS PAGES TO THE COVER 00:12:38 - 1950s FAMILY AT THE DINNER TABLE EATING 00:12:41 - MONTAGE 1950s COOK BOOKS, CASSEROLE COOK BOOK. HAMBURGER COOK BOOK. CHICKEN COOK BOOK. HAM COOK BOOK. QUICK DESSERT COOK BOOK. CU MONTAGE RECIPES. SUSAN'S RECIPES FOR INEXPERIENCED COOKS 00:13:17 - TEENAGE GIRL SCOUT TRIES OUT RECIPES AT THE GOOD HOUSEKEEPING INSTITUTE. TEEN MAKING A STRAWBERRY CHEESE CAKE 00:13:45 - CU CUTTING INTO A STRAWBERRY CHEESECAKE 00:13:52 - TEST SUBJECTS TRY THE STRAWBERRY CHEESECAKE. PEOPLE EATING CHEESECAKE 00:14:06 - CU MONTAGE RECIPES. STRAWBERRY CHEESE PIE. PINEAPPLE HAM LOAF BAKED EGGS AND CHEESE. CHEESE AND RICE SOUFFLE. 1950s RECIPES 00:14:17 - CU ROWS OF SLICED WHITE BREAD 00:14:20 - RESEARCHER IN CHEMICAL LAB TESTING BREAD. DETERMINING PROTEIN CONTENT OF THE BREAD. CHANGING PROTEIN INTO MEASURABLE LIQUID FORM 00:14:50 - LAB TOY SAFETY CHECK, SCRAPING PAINT OFF A TOY TO TEST THE PIGMENT CONTENT FOR SAFETY IF SWALLOWED BY A CHILD SAFEGUARDING AGAINST SHARP EDGES. 00:15:16 - CHILD PLAYS WITH TOYS 00:15:27 - CU HOUSEWIFE USING CLEANING FLUID ON FABRIC 00:15:35 - TESTER TESTING CLEANING FLUID IN LAB FOR FLAMMABILITY TESTING ITEMS OVER FLAME 00:15:55 - CU WOMAN APPLYING LIPSTICK 00:15:59 - MAKEUP TESTED IN LAB, BROKEN DOWN TO COMPONENT INGREDIENTS AND DYES THEN FINDS THE WAVE LENGTH OF THE LIPSTICK WHICH HELPS IDENTIFY THE DYE TO MAKE SURE IT'S SAFE 00:16:23 - CU NOTE "LIPSTICK "S" UNACCEPTABLE, OTHER OK". LIPSTICK FAILED THE TEST 00:16:30 - CU GOOD HOUSEKEEPING MEMORANDUM "CHECK SUNTAN LOTION E, H, Y FOR ALL QUALITIES AND CLAIMS COMPARE WITH C" 00:16:35 - SUNTAN LOTIONS APPLIED TO CIRCLES CUT OUT OF THE BACK OF A TEST SUBJECT'S SHIRT. TESTING SUNTAN LOTIONS IN LAB UNDER UV LIGHT ULTRAVIOLET LIGHT 00:16:50 - CU WOMAN'S BACK WITH SUNBURN CIRCLES SOME WORSE THAN OTHERS. RESEARCHER WRITES DOWN THE RESULTS 00:16:59 - CU MAGAZINE ARTICLE "COURTSHIP WITH THE SUN" WITH 1950s MODEL. PAGES TURNED TO GOOD HOUSEKEEPING COVER 00:17:08 - SALESWOMAN HELPS CUSTOMER PICK OUT SHAMPOO AT THE PHARMACY 00:17:16 - SERVICE ARTICLE, "HER HAIR IS CLEAN, GLOSSY AND FRESH SMELLING 00:17:21 - PRODUCT RESEARCH. SHAMPOO ANALYZED AND TESTED IN LAB LAB WORKER SHAKES BEAKER 00:17:29 - PATCH TESTS CONDUCTED ON TEST SUBJECTS. COTTON SATURATED WITH SHAMPOO IS DABBED ONTO WOMEN'S ARMS FOR ALLERGY RESULTS 00:17:48 - HAIR DRESSES MAKES PARTS IN WOMAN'S HAIR CHECKING HER SCALP FOR DRYNESS 00:17:58 - HAIRDRESSER WASHES WOMAN'S HAIR IN SALON SINK 00:18:05 - HAIR DRESSES MAKES PARTS IN WOMAN'S HAIR, CHECKS SCALP FOR DRYNESS AND DANDRUFF, WRITES DOWN THE RESULTS ON CLIPBOARD 00:18:27 - GIRL LOOKS AT HER HAIR IN HAND HELD MIRROR WHINES TO HER MOTHER ABOUT THE RESULTS OF A PERM, MOS. MOTHER GIVES HER A COMFORTING HUG 00:18:41 - CU GOOD HOUSEKEEPING INSTITUTE NOTE "REJECTED UNACCEPTABLE FOR ADVERTISING" FAULTY PRODUCT IS REJECTED 00:18:46 - GOOD HOUSEKEEPING INSTITUTE WORKERS GIVE THE MANUFACTURER THE REJECTED TEST RESULTS. 00:19:07 - CU GOOD HOUSEKEEPING MEMORANDUM "RE-CHECK HOME PERMANENT BRAND E. INITIALED BY C.L. 00:19:09 - HOME PERMANENT NOW PASSES, "PASSED ALL TESTS OK FOR ADVERTISING" 00:19:15 - CU ARTICLE "A PERMANENT IS NOT A PANACEA" PAGES TURNED TO COVER OF GOOD HOUSEKEEPING 00:19:24 - WOMAN SHOPS IN CLOTHING STORE, LOOKING AT 1950s SUITS. CU GOOD HOUSEKEEPING SEAL OF APPROVAL 00:19:30 - CLOTHING, WOMAN'S SUIT IS TESTED. FABRIC ANALYZED. QUALITY REQUIREMENTS. CLEANABILITY CHECKED. 00:19:47 - TESTER PLACES FABRIC SWATCHES IN MACHINE THAT TESTS FOR INDUSTRIAL GASSES 00:20:06 - TESTER TURNS KNOBS, OPENS 1950s MACHINE THAT TESTS FABRICS FOR SUN FADING. ARTIFICIAL SUNLIGHT BEATS DOWN ON FABRICS 00:20:43 - WOMAN PICKS UP 1950s DRESS WITH FABRIC SASH. CU CUTS PIECE OF THE SASH OFF TO TEST. ATTACHES WHITE STRIP OF FABRIC, THEN WASHED IN GLASS JARS THAT ARE SPUN AROUND VIGOROUSLY THEN CHECKED FOR COLOR RUNNING 00:21:17 - RESEARCHER REPORTS FINDINGS TO THE EDITOR. DRESS PASSES ALL LAB TESTS 00:21:35 - FACTORY ASSEMBLY LINE MILLIONS OF CRACKERS ON ASSEMBLY LINE TESTED FOR UNIFORM QUALITY CONTROL AND SANITARY STANDARDS 00:22:05 - MEN IN LUMBER YARD INSPECT PILES OF WOOD. OBSERVE THE SEASONING AND DRYING METHODS USED. ON-THE-SPOT MOISTURE CHECK. CU MACHINE USED TO DETECT MOISTURE LEVELS 00:22:47 - DRESSMAKERS CREATING PATTERNS. CU 1950s FASHION ARTICLES 00:23:02 - CU WOMAN CROCHETS. CU MAGAZINE ARTICLES ABOUT CROCHET AND NEEDLEWORK. 1950s FASHION ARTICLES 00:23:21 - WOMAN SLIDES WALL AWAY REVEALING A SEWING ROOM BEHIND THE WALL. COMPLETE SEWING ROOM NEATLY TUCKED INTO THE WALL. 00:23:33 - CU GOOD HOUSEKEEPING MAGAZINE ARTICLE ABOUT SEWING MACHINES 00:23:40 - MANUFACTURERS MEETING ABOUT NEW DEVELOPMENTS, PAPERS ARE PASSED AROUND 00:23:52 - GOOD HOUSEKEEPING INSTITUTE, 1950s HOUSEHOLD APPLIANCES ARE TESTED. WASHING MACHINES 00:24:12 - CU GOOD HOUSEKEEPING INSTITUTE REPORT "HERE'S THE REPORT TO DATE ON DEVELOPMENTS ON ELECTRIC COOKING" 00:24:17 - RESEARCH BEING CONDUCTED IN GOOD HOUSEKEEPING INSTITUTE LAB 00:24:25 - EDITOR'S MEETING, EDITOR HOLDS UP PHOTO NEGATIVE 00:24:33 - CU 1950s FASHION ARTICLE. MONTAGE ARTICLES FROM GOOD HOUSEKEEPING. HAND TURNING PAGES OF A MAGAZINE 00:24:59 - 1950s WOMAN LEAVES GROCERY STORE CARRYING GROCERIES 00:25:02 - POV READING GOOD HOUSEKEEPING MAGAZINE, TURNING THE PAGES 00:25:05 - 1950s HOUSEWIFE DOING THE LAUNDRY. HOUSEHOLD CHORES DOMESTIC CHORES 00:25:11 - POV TURNING THE PAGES OF A 1950s MAGAZINE 00:25:15 - ISSUES OF GOOD HOUSEKEEPING WITH GOOD HOUSEKEEPING SEAL 00:25:32 - FILM ENDS
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1950
- Rights:On request
- Decade: 1950s
- File Name: VM-1438