- Title: PA-24A
- Summary: UP IN SMOKE: PORTRAIT OF GREEDY TOBACCO COMPANY THAT PUTS MONEY BEFORE HEALTH. SUBSTANCE ABUSE, TOBACCO, CIGARETTES, ANTI-SMOKING
- Description:01:00:25 - MS STEAM WHISTLE BLOWS ON MISSISSIPPI RIVER BOAT MS TWIN STACKS ON BOAT BLOWING BLACK SMOKE. LS RIVER BOAT (PADDLE BOAT) STEAMING DOWN ROVER. CU PADDLES TURNING. 01:00:48 - CU TOBACCO CROP IN FIELD. LS SPRINKLER SYSTEM WATERING TOBACCO CROP IN FIELD. WORKERS PICKING, PROCESSING, PILING, TOBACCO LEAVES FOR "HUMBAR" (FICTITIOUS) CIGARETTE COMPANY, 01:01:35 - ZOOM IN GLASS ENTRANCE DOOR WITH SIGN "HOME OF HUMBAR CIGARETTES, 01:01:46 - YOUNG MALE AND FEMALE OFFICE WORKERS WALKING DOWN HALLWAY, BACKS TO CAMERA. SECRETARY TURNING CORNER WALKS HEAD ON INTO YOUNG MAN, KNOCKS HIM TO GROUND, PAPERS GO FLYING. CU YOUNG FEMALE OFFICE WORKER, LAUGHING HYSTERICALLY. 01:02:03 - CU FACE SHOT ANGRY SECRETARY. CAN'T YOU WATCH WHERE YOU'RE GOING BOY?" (SOUTHERN DRAWL). CU "BOY" ANSWERS, "I, MISS CALHOUN AM ON IMPORTANT BUSINESS FOR THE BIG BOSS HISSELF". THESE ARE THE LATEST FIGURES ON THE CAMPAIGN TO MAKE EVERY MAN, WOMAN, AND CHILD IN THE WHOLE COUNTRY, A CIGARETTE SMOKER". 01:02:12 - MS AS BOY IS PICKING UP PAPERS, SALES MANAGER STICKS HEAD OUT OF OFFICE DOOR, ASKS, "WHERE'S THAT OFFICE BOY?" HE TAKES PAPERS FROM BOY, WALKS INTO OFFICE WITH "JB" (BIG BOSS) ON DOOR. AS HE WALKS IN, HE GESTURES TO 4 ASSISTANTS TO FOLLOW. 01:02:42 - SALES MANAGER, ASSISTANTS FOLLOWING CLOSE BEHIND. APPROACH BIG BOSS WHO LIES IN BARBER CHAIR, FACE COVERED WITH HOT TOWEL BY BARBER, AND FEMALE MANICURIST DOING HIS NAILS. 01:02:47 - CU FIGURES ON HAND OF EXECUTIVE ON "QUARTERLY CIGARETTE SALES NATIONAL SURVEY STATICS", SHOWING "HUMBARS" BRAND SALES COMING IN NO. 2". EXEC GOES INTO SHOCK TELLS HIS ASSISTANTS, "I CAN'T READ THESE TO HIM". HE PASSES IT TO ASSISTANT WHO PASSES IT DOWN LINE TO EACH ASSISTANT AND BACK. EACH TOO AFRAID TO READ REPORT TO THE BOSS. 01:03:17 - HUEY LONG-TYPE BOSS, WITH BALD HEAD, JUMPS OUT OF BARBER CHAIR IN ANGER, WHEN HE HEARS HIS COMPANY CAME IN NO. 2 TO HATED RIVAL POINTING HIS FINGER AT EACH IN THE GROUP, SAYS, "SECOND! SECOND! "I WANT HUMBARS FIRST!" "I'LL GIVE YOU JUST THREE MORE MONTHS...., BY THAT TIME I WANT EVERY MAN, WOMAN AND CHILD IN THE COUNTRY SMOKING HUMBAR!" 01:03:53 - MS BIG BOSS AT HIS DESK TELLS AIDES, "ON EVERY BILLBOARD, ON RADIO AND TELEVISION, ON EVERY NEWSPAPER AND MAGAZINES,...., BOYS SCOUTS MAGAZINE, EVERY COLLEGE NEWSPAPERS". "FOUR PAGE ADS IN COLOR". 01:04:07 - LAUGHING SLYLY, HE GETS UP FROM DESK SAYS, "LETS NOT FORGET THE SOLDIER AND SAILORS THOSE IN THE HOSPITALS, SEND THEM ALL THREE CIGARETTES. 01:04:23 - CU "LET'S NOT FORGET THE YOUNG PEOPLE, GET ADDS IN EVERY HIGH SCHOOL PAPER, YEARBOOK....". ASKS FOR NEW SLOGAN, CU AIDE HOW COMES UP WITH"HUMBARS TAKE YOU OUT OF THIS WORLD". CU AIDE TAPS FINGER ON HIS FOREHEAD, WINKS. 01:04:54 - MS COMPANY SCIENTIST BURSTS INTO ROOM HOLDING RAT IN HAND BY NAPE OF NECK SAYS, "WE GAVE THIS MOUSE RESIDUE OF ONE SMOKING CIGARETTE AND IT'S STILL ALIVE". "SEE, I TOLD YOU", SAYS THE BOSS (JB). 01:05:13 - CU RAT BEING HELD BY NAPE OF NECK SQUIRMS, LIFTS ITS LEGS, THEN GOES LIMP, AS IT DIES. "OH, WELL, BACK TO THE LAB", SAYS THE SCIENTIST. JB TELLS AIDES, 'AS STONEWALL SAID, WE MAY HAVE LOST THE BATTLE, BUT WE ONLY LOST THE ONE". "NOW GET OUT THERE AND SELL CIGARETTES". 01:06:03 - CU FINGER DIALING ROTARY DIAL WHICH TURNS INTO PACK O HUMBAR CIGARETTES SPINNING. TV AD "HUMBAR TIME ON CHANNEL 14". VOICE OVER "IT'S HUMBAR TIME". COMMERCIAL SHOWS HARD HAT WORKER WITH NURSE GIVING HIM CIGARETTE AND LIGHTING IT AS "HUMBAR" SONG IS SUNG. 01:06:33 - MONTAGE VARIOUS VIEWS CASH REGISTER RINGING UP SALES, CARTONS OF "HUMBAR" CIGARETTES , PACK OF CIGARETTES EXCHANGED FOR COIN, CASH REGISTER RINGING UP, CHANGE SLIDING DOWN CHUTE, DOLLAR BILLS BEING PLACED IN REGISTER DRAWER, CU 4 CARTONS OF CIGARETTES BEING HANDED OVER TO CUSTOMER'S HANDS, CIGARETTE MACHINE DELIVERING PACK OF "HUMBARS". 01:06:55 - MORE OF REGISTERS RINGING UP SALES, MERCHANTS SELLING CARTONS OF CIGARETTES, 01:07:07 - MS "ON THE SPOT REPORTER", IN "UNREHEARSED" INTERVIEW TO FIND OUT WHICH CIGARETTE AMERICA LOVES BEST, IS RAISED ON SCAFFOLD TO PAINTER ON TOP OF ROOF PAINTING. MS UNBEKNOWNST TO PAINTER REPORTER SLIPS PACK OF HUMBARS CIGARETTES IN PAINTER'S SHIRT POCKET WHILE HE IS PAINTING, MS PEOPLE IN STREET WATCHING. 01:07:21 - "BY THE WAY SIR, WHICH CIGARETTE DO YOU PREFER" .PAINTER SEARCHES POCKETS FOR CIGARETTES PULLS OUT PACK OF HUMBARS PLANTED THERE BY REPORTER. BEFORE HE RESPONDS, REPORTER SAYS, "WELL, WELL, WELL, LADIES AND GENTLEMEN, THAT'S A HUNDRED PERCENT FOR HUMBARS". AS SCAFFOLD KEEPS RISING REPORTER SAYS, "REMEMBER FOLKS HUMBARS CIGARETTES TAKE YOU OUT OF THIS WORLD". AS REPORTER CRIES FOR HELP, PAINTER AND PEOPLE LOOK UPWARDS UNTIL VOICE OF REPORTER FADES AWAY,. 01:08:00 - PAN TWO FEMALE SECRETARIES TYPING AND ONE ANSWERING PHONE. YOUNG COLLEGE FOOTBALL HERO SON OF BIG BOSS IS WELCOMED BY SECRETARY WHO TELLS HIM DAD IS BUSY. WHEN BOY SAYS NOT TO BOTHER DADDY" CU SECRETARY SAYS "OH, HE WOULDN'T MIND". HER VOICE OVER SAYS, "I WOULDN'T MIND". TWO TYPISTS STOP TYPING TO MAKE EYES AT SON, SUDDENLY START TYPING. 01:08:49 - AS BOY WAITS FOR DAD, SALES MANAGER ENTERS, GREETS HIM. "HOW'S THE ALL-AMERICAN?" AS MANAGER SPEAKS TO YOUNG MAN HE GETS BRAINSTORM, SEES VISION OF BOY ON FOOTBALL FIELD RUNNING WITH BALL, HUMBAR CIGARETTE DANGLING FROM LIPS". SALES MANAGER TAPS FINGER ON FOREHEAD AS HE GETS THE IDEA TO USE BOY IN ADS, 01:10:30 - BJ GREETS SON, TAKES HIM IN OFFICE SHOWS HIM CHART INDICATING HOW WELL BUSINESS IS GOING,"WHY, WE'LL HAVE EVERY EVERY MAN, WOMAN, AND CHILD BETWEEN THE AGE OF 10 AND 90 SMOKING HUMBARS IN THIS COUNTRY....". 01:10:56 - SON TELLS DAD SCIENTIST ON CAMPUS SAY SMOKING IS UNDERMINING THE HEALTH OF THE NATION","NONSENSE" SAYS BJ "OF COURSE WE GET A FEW COMPLAINTS NOW AND THEN", MENTIONS "THOSE WITH HEART TROUBLE, LUNG TROUBLE, CANCER AND THE LIKE"". 01:11:28 - SON BITES INTO APPLE AND ASKS, "JUST WHAT IS IT THAT MAKES CIGARETTES SO DANGEROUS?" BJ, :OH, JUST THE ORDINARY THINGS THAT YOU FIND AROUND THE HOUSE, TAR, ARSENIC, CARBON MONOXIDE, FORMALDEHYDE. "ISN'T THAT THE STUFF THEY EMBALM YOU WITH. "OH, NO, NO, JUST ENOUGH TO TICKLE YOUR THROAT", SAYS BJ. 01:12:08 - WHEN SON TELLS DAD HE HAS PEOPLE "HOOKED", ANGRY BJ SAYS, "SON JUST WHAT ARE THEY TEACHING YOU AT THAT YANKEE SCHOOL?" 01:12:19 - MS SON ASKS SEVERAL EMBARRASSING QUESTIONS ABOUT DANGERS OF SMOKING, MENTIONING "TRICKERY","DECEIT" IN AD CAMPAIGN, BJ ADMITS SMOKING SHORTENS LIVES, WITH CAVEAT. THE WORLD'S TOO CROWDED ANYWAY" 01:15:25 - MS BIG BOSS SHOWING SON CHARTS OF IMPROVED SALES INADVERTENTLY SHOWS HIN CHART SHOWING CANCER INCREASE IN SMOKERS. DAD SAYS "HOW COULD PURE WHITE CIGARETTES CAUSE CANCER...." THEY ARGUE,. 01:16:30 - BJ TELLS SON, "QUIT BITING THE HAND THAT'S FEEDING YA". SON SAYS HE WANTS NO PART OF IT AND FEELS LIKE HYPOCRITE IF THE THING TO DO IS MAKE SUCKERS TO REST OF COUNTRY WHEN I DON'T EVEN SMOKE MYSELF" SON WALKS OUT OF OFFICE IN ANGER. 01:17:10 - AS SON EXITS OFFICE, HE STOPS IN DISGUST AT AD POSTER SHOWING BASEBALL PLAYER AT BAT WITH TITLE, "I CAN'T GET A HIT WITHOUT A :HUMBAR". ADD COMES ALIVE AND BAT IN PLAYERS HAND TURNS INTO CIGARETTE, IT FALLS APART WHEN PLAYER SWINGS IT. 01:17:30 - AD OF PRETTY WOMAN WITH CIGARETTE IN HAND COMES ALIVE. SHE TURNS TO BOY, SMILES WIDELY SHOWING ROTTEN TEETH. AD TITLE: "HUMBARS KEEPS ME KISSING SWEET". 01:17:50 - CU AD TITLED, "HUMBARS KEEK ME AFLOAT" SHOWING SHIRTLESS MAN WITH TATTOO OF BOAT ON BARE CHEST BY HIS BOAT, COME TO LIFE. ZOOM IN ON BOAT ON CHEST SUDDENLY SINKING UNDER SEA, MAN STARTS COUGHING. 01:18:23 - LS BIG BOSS'S SON WALKING DOWN ROAD WITH JACK SLUNG OVER SHOULDER IS SUDDENLY APPROACHED BY LIMO. SALES MANAGER TRICKS BOY IN POSING AS THOUGH HE WAS SMOKING, WITH THOUGHT IN MIND OF USING PHOTO IN ADS SHOWING ALL-AMERICAN FOOTBALL PLAYER SMOKING HUMBARS,. 01:19:01 - SALES MANAGER AND HIS AIDES APPROACH BIGG BOSS WITH PHOTOS, WHICH BOSS QUICKLY RIPS UP. 01:20:45 - BOY APPROACHES DAD ABOUT PHOTOS SAYING HE WILL NOT BE USED IN AD. DAD REASSURES SON. 01:21:11 - MS BIG BOSS TELS SON, "THIS AIN'T FOR PUBLICATION, FRANKLY, I WOULDN'T SMOKE FOR A MILLION DOLLARS" 01:21:25 - END.
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1960
- Rights:On request
- Decade: 1960s
- File Name: PA-24A