- Title: F-5319
- Summary: REXALL: ADVERTISING CAMPAIGN FOR NEW WEIGHT REDUCING DRUG BY REXALL.
- Description:01:50:24 - LARGE SIGN READS "REXALL DRUG COMPANY" 01:50:26 - SCIENTISTS IN LAB HAPPY WITH THE DRUG THAT THEY FINALLY CREATED FOR WEIGHT REDUCTION. TAKE WHITE PILL FROM JAR TO TEST TASTE 01:51:00 - BUSINESS EXECUTIVE SPEAKS TO MALE SECRETARY ON INTERCOM. BUSINESS MAN ENTERS OFFICE VERY EXCITED ABOUT UPCOMING DRUG CAMPAIGN. READS DOSSIER ON VISITING WOMAN EXECUTIVE 01:54:03 - FANCY WOMAN ANN DELAFIELD IN FUR STOLE SHAKES HANDS WITH BUSINESSMEN. ANN & MEN VERY EXCITED ABOUT THEIR BUSINESS DEAL. TALK ABOUT THE DANGERS & HEALTH RISKS OF OBESITY & BEING OVERWEIGHT. SOUND BYTE "OVERWEIGHT IS CAUSED BY OVEREATING" 01:59:25 - WOMAN IS INTRODUCED TO DOCTOR WORKING IN DRUG COMPANY'S LAB. (TERRIBLE ACTING) 02:00:29 - MAN SHOWS WOMAN AROUND THE DRUG COMPANY'S ADVERTISING DEPARTMENT. SOUND BYTE "OH, THIS IS ALL SO EXCITING". 02:01:11 - CU MAGAZINE ADVERTISEMENT FOR WEIGHT APPETITE REDUCER 02:01:33 - STANDING NEAR POINT OF PURCHASE ADVERTISING DISPLAY FOR ANN DELAFIELD APPETITE REDUCING PLAN 02:01:57 - CU PACKAGING OF APPETITE REDUCING WAFERS & VITAMINS WRAPPED IN ATTRACTIVE GOLD FOIL 02:02:33 - GROUP TAKE THE STAGE IN ROOM FILLED WITH WOMEN WANTING TO HEAR ABOUT BEAUTY THROUGH HEALTH PLAN. 02:02:43 - MAN AT PODIUM INTRODUCES ANN DELAFIELD 02:02:50 - AUDIENCE OF WOMAN APPLAUD 02:02:53 - ANN SPEAKS AT PODIUM AS WOMAN IN AUDIENCE LISTENS 02:04:16 - CU BOOK ANN DELAFIELD APPETITE REDUCING PLAN 02:06:17 - SHOWS LIFE-SIZED PICTURE OF OVERWEIGHT WOMAN & READS THANK YOU LETTER OF HER SUCCESS STORY. 02:06:57 - PICTURE OF WOMAN AFTER DIET 02:08:03 - ACTUAL WOMAN SHOWS BEFORE & AFTER OF WEIGHT REDUCTION 02:08:30 - FORMER FAT WOMAN TELLS HER STORY 02:12:10 - WOMEN IN AUDIENCE APPLAUD 02:12:16 - WOMEN IN AUDIENCE RAISE HAND & ASKS QUESTIONS 02:13:54 - VIEW OF AUDIENCE OF WOMAN FROM BEHIND, ENTIRE AUDITORIUM RAISES THEIR HANDS 02:14:04 - ANN & BUSINESSMEN ENTER OFFICE & TALK SOME MORE
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1952
- Rights:On request
- Decade: 1950s
- File Name: F-5319