- Title: SC-100F
- Summary: SHOPPING AROUND: SALESMAN FILM. POINTS OF SELLING TECHNIQUES. WAYS TO OVERCOME OBJECTIONS. SUCCESSFUL SELLING ON HUMANISTIC LEVEL. CELEBRITY WILLIAM FRAWLEY (BEST KNOWN AS FRED MERTZ FROM I LOVE LUCY). CONSUMERS SHOPPING HABITS.
- Description:00:50:22 - BUS DEPOT. MAN INQUIRING ON BUS ARRIVAL AT TICKET WINDOW. SITS ON LONG BENCH IN WAITING ROOM. TIME TABLE ON WALL 00:50:40 - WOMAN WITH CLIP BOARD INTERVIEWS MAN ON CONSUMER SHOPPING HABITS. HABITS CHANGED OVER YEARS 00:51:46 - SALESMAN SELLING MAN WATER SOFTENER. CONSUMER ASKING QUESTIONS SALESMAN CAN'T ANSWER, DOESN'T KNOW PRODUCT HE'S SELLING 00:52:51 - MAN TESTING OUT HAND PUSHED LAWN MOWER IN SHABBY OFFICE SALESMAN SMOKING CIGARETTE PICKING FINGERS BLASE SALESMAN LOSES SALE. PASSIVE SELLING 00:53:41 - SALESMAN TRYING TO SELL MAN REFRIGERATOR. ACTS AS IF HE DOSENT CARE IF CONSUMER BUYS PRODUCT OR NOT. LOSES SALE 00:54:20 - SALESMAN TRYING TO SELL MAN TELEVISION. GOES OVER TO ANOTHER BRAND, STYLE, STILL OF ETHEL & FRED FROM "I LOVE LUCY". FRAWLEY SAYS "OH, THAT'S A FUNNY TELEVISION SHOW, YOU EVER WATCH IT?" PLUGS HIS OWN SHOW 00:54:34 - SALESMAN SELLING SPECIAL FEATURES ON TV SET BUT NEVER REALLY EXPLAINS WHAT GOOD FEATURES ARE TO THE CONSUMER 00:56:08 - CONSUMER BEING SOLD POWER TOOLS BY SHARP SALESMAN. PUSHY SALESMAN 00:57:28 - CONSUMER LEAVING STORE EMPTY HANDED SHAKING HEAD IN DISAPPOINTMENT. MONTAGE OF SAME 00:57:45 - CONSUMER TRYING TO BUY GAS BUT ATTENDANTS TOO BUSY TALKING TO HELP CUSTOMER, LEAVES WITHOUT BUYING GAS. 00:57:50 - MAN WINDOW SHOPPING AT SHOE STORE 00:58:00 - MAN WINDOW SHOPPING AT APPLIANCE STORE 00:58:23 - USED CAR SALESMAN TRYING TO SELL CUSTOMER CAR GIVES HIM SELLING POINTS OF CAR. GOOD SALESMAN 01:00:28 - MAN'S "COUSIN HARRIET" ARRIVES AT BUS TERMINAL GREETED WITH BIG HUG. FAMILY REUNION
- Collection: Historic Films
- Producer:Historic Films
- Transmission Date:01/01/1954
- Rights:On request
- Decade: 1950s
- File Name: SC-100F