- Title: Bad Ideas Of The 20Th Century 2
- Date: 29th November 1994
- Description:PR-ISM: MATTHEW PARRIS, THE POLITICAL COLUMNIST FOR THE TIMES, ARGUES THAT THE WORLD'S EVER-EXPANDING PUBLIC RELATIONS INDUSTRY HAS BECOME ALL PERVASIVE, INESCAPABLE AND, FOR HIM, A VERY BAD IDEA. HE LOOKS CRITICALLY AT EXAMPLES OF WORK OF PUBLIC RELATION PROFESSIONALS IN RECENT YEARS - REVEALING, FOR EXAMPLE, HOW A BRILLIANT PR CAMPAIGN CAN (AS IN THE CASE OF THE GULF WAR) HELP PRECIPITATE A RELUCTANT SUPER-POWER INTO BATTLE. GOING ON AN "ALTERNATIVE" TOUR OF THE SELLAFIELD NUCLEAR REACTOR SITE, HE CONCLUDES THAT CUMBRIANS OPPOSED TO A RADIOACTIVE ENVIRONMENT HAVE SUCCUMBED TO THEIR OWN KIND OF SINCERE PUBLIC RELATIONS CAMPAIGN. MATTHEW SUBMITS HIS OWN IMAGE TO PR REMODELLING BY SHAA WASMUND OF THE NAUTILUS CONSULTANCY BUT REMAINS UNCONVINCED THAT PR IS FOR HIM.
- Broadcaster:Channel 4
- Collection: Channel 4
- Genre:Documentary and Factual
- Producer:Panoptic Productions Ltd.
- Programme Episode:Episode 3
- Transmission Date:29/11/1994
- Rights:On Request
- Decade: 1990s